How will the second-generation Wahaha change in the future
In February 2024, the business community was shocked by the bad news - Zong Qinghou, the founder of Wahaha Group, died of illness on February 25 at the age of 79. Zong Qinghou's unfortunate death is not only a huge loss for the business community, but also a huge uncertainty for Wahaha's future development.
Zong's death, although it was a sudden storm, had been whispered before. Long before he became seriously ill, there was a ** revealed his physical condition in the ICU. And Zong Qinghou himself was admitted to the hospital due to illness before the Spring Festival, and lung cancer made this business tycoon have to face the fragility of life.
At the beginning of the business, he recalled that in 1987, Zong Qinghou changed from the principal of an educational institution to an entrepreneur who sold drinking water, starting the legendary story of Wahaha. After decades of ups and downs, Wahaha has long since become a leader in the field of food and beverage, and Zong's has become a milestone in China's business community.
is the so-called generation change, and Zong Qinghou's daughter, Zong Fuli, has become the focus of attention. Whether she can take over the responsibility and write her own glory has become a question that lingers in people's hearts.
With the official announcement issued by Wahaha Group, the ** displayed on Weibo makes people miss the family giant who fought on the front line of the business world.
In China, the drama of family ** is intensifying. Zong Qinghou once expressed his plans for the future in a public interview - although he is not retiring, he is gradually moving from the front desk to the backstage, handing over the home field to the younger generation, and is always ready to guide and assist the young helmsman.
Wahaha has been established for more than 30 years, and once reached the peak in performance, but it inevitably encountered bottlenecks in development. As the market changes, Wahaha also shows the other side of the brand life cycle - the challenge of growth.
Industry data still shows the vitality of the market, and the development space of the beverage industry has not been limited by the decline of Wahaha. Consumer demand for quality food and beverages never wanes, and that's a sign of positive change.
After Zong Fuli took on a more core position, Wahaha embarked on a younger transformation including product lines and brand endorsements. The soaring new product release and the fresh faces of the spokesperson all show Wahaha's determination to innovate.
In order to lead Wahaha into a new era, the second generation of the Zong family needs to continue to explore. Zong Fuli's new positioning of the brand - not only food and beverage, but also a consumer brand, her approach and philosophy have successively shown the difference from her parents.
Focusing on the current consumer trend of personalization and experience, Wahaha's rejuvenation strategy is not an isolated incident. The brand genes that Zong Qinghou has injected, combined with the creativity and courage of Zong Fuli in the new era, will surely lead this family brand to a more exciting future.