Luoping rape flower sea photo by Mao Hong.
Contestants run on the track with canola flowers swaying Photo by Mao Hong.
At the beginning of the Year of the Dragon, everything recovers, spring is full of joy, and millions of acres of rape flowers in Luoping County, Qujing City are blooming and beautiful.
On February 25, the 2024 Chengtian Oil Qujing Luoping Marathon with the theme of "Meet in Qujing and Swim in the Sea of Flowers" started at the Luoping County Sports Center, and 15,000 runners went to the sea of flowers and ran into spring.
According to the organizing committee of the event, the event aims at "internationalization, specialization, specialization, productization, and human culture", and has a marathon (42195 km), half marathon (210975 km) and Happy Run (5 km). Focusing on the three stages of pre-race, in-competition and post-competition, the benchmark of the new format of "Marathon +" will be derived, and cultural tourism promotion, investment promotion and other activities will be held at the same time.
Create characteristic IP events to promote the in-depth integration of culture, tourism and sports
Luoping County is rich in tourism resources, with more than 200 natural landscapes, more than 100 cultural landscapes, and one million acres of rape fields recognized by the Guinness Book of World Records as "the world's largest natural garden". The Luoping Marathon course starts from the Luoping County Sports Center, passing through many scenic spots such as Jinji Peak Cluster, Laojian Mountain, and Lion Rock. The course design is unique, with up to 90% of the route running through the magnificent sea of rape flowers, allowing runners to enjoy the beautiful scenery of the sea of natural flowers, bringing a different experience to runners from all over the world.
During the event, the all-for-one tourism promotion activities such as the special singing of Yunnan folk songs, the issuance of tourist passports, and the release of the electronic map of rural tourism were also carried out simultaneously, enriching the content of the event, extending the time of the event, amplifying the effect of the event, cultivating a new format of integration of culture, sports and tourism, strengthening the promotion of the city's cultural tourism resources, products and image, and promoting the in-depth integration and development of culture, sports and tourism.
The end point of the Happy Run of this event is set at the Weiguang Galaxy Flower Sea Camp. According to Dai Xin, the person in charge of the camp, the camp integrates high-end accommodation, outdoor camping, flower market, flight experience, travel photography, characteristic transportation, RV rental and other formats, and there are space capsule hotels, wooden house hotels, shell tent hotels, RVs, camping tents, etc.
Dai Xin said: "Next, the camp will also launch more formats such as aviation training and research according to market demand, combined with resources and cultural advantages such as paleontological fossils around Luoping County, so as to enrich the supply of tourism products." ”
With the competition as the medium, the investment promotion has achieved a good start
In recent years, Qujing has vigorously implemented the special action to attract investment, fully implemented the "big investment" mechanism, deeply integrated sports vitality into the bloodline of urban development, leveraged investment increment with event traffic, and transformed the influence of high-level events into a driving force for the city's high-quality development.
Taking advantage of the competition, many domestic industry experts and entrepreneurs in various fields gathered in Luoping to make suggestions and suggestions for the comprehensive realization of high-quality development of investment promotion and empowerment for the high-quality development of the local economy.
During the event, Qujing City held the Qujing 2024 "Talking about the Sea of Flowers and Creating the Future Together" Double Recruitment and Double Introduction Promotion Conference in Luoping, and Luoping County also held a centralized signing ceremony for investment promotion projects in 2024. According to reports, the signing ceremony focused on the signing of photovoltaic and wind power generation, 70,000 tons of new zinc-based material alloys, pig slaughtering and processing, national reserve forests, timber industrial park and other five project cooperation agreements, with a total planned investment of 39600 million yuan. The successful signing of the project is of great significance for Luoping County to promote the extension of the industrial chain of traditional industries, enhance the value chain, and accelerate the transformation of resource advantages into economic advantages, competitive advantages and development advantages.
Promote tourism through competition and promote high-quality economic development
In recent years, Luoping County has closely followed the development strategy of "central breakthrough, two wings flying together, and global linkage", focusing on the goal of "building a global tourism demonstration zone", making up for shortcomings, strengths and weaknesses, and promoting advantages, and continuously promoting the high-quality development of culture and tourism. In 2023, the county will receive a total of 463 tourists350,000 person-times, comprehensive tourism income of 513.3 billion yuan, respectively. 1%。During the Spring Festival in 2024, a total of 30 tourists will be received820,000 person-times, a year-on-year increase of 155%; Comprehensive tourism income 32.2 billion yuan, a year-on-year increase of 466%.
The holding of this event not only prompted the local area to continuously improve the infrastructure, improve the rural landscape, and further promote the "out of the circle" of Luoping's million acres of rape flowers, but also turned the "flow" into "retention", stimulated the vitality of the local tourism consumption market, helped rural revitalization, and accelerated the development of the local economy. The reporter visited and saw that during the event, the local accommodation industry and catering industry in Luoping were all in a hot trend, and the hotels were almost booked. Reporter Ma Linjuan.