In recent years, the rise of domestic cosmetics has accelerated, and the market penetration rate has increased steadily. In the interview, the reporter found that the sales and market share of domestic cosmetics are increasing rapidly.
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CCTV Finance. In an offline collection store selling cosmetics in Hangzhou, Zhejiang, Xiao Wei is shopping for makeup products with friends.
Consumer Xiaowei: The packaging will be more delicate, the powder quality is particularly good, and within my current limited budget, it can give me a high sense of use and satisfaction.
The person in charge of this store told reporters that most of the makeup products they sell are currently domestic.
Chen Jintao, manager of a cosmetics offline collection store: The proportion of domestic products is still relatively high, and more than 80% of makeup may be updated quickly. In terms of price, such as lipstick, it will not exceed 100 yuan.
The reporter saw in another makeup store in Shanghai that there are a wide range of products here, including face, eyes, and lips, and there are more than 80 kinds of lipstick colors alone.
Xing Xiachun, CEO of a domestic makeup company: We launched nearly 250 SKUs (types) last year, because consumers are becoming more and more mature in makeup, and their requirements for some local details will become higher and higher. Therefore, when we create products, we are slowly satisfying more and more new, different, and relatively small details. We earned about 16 percent last year700 million yuan, an increase of more than 60% (year-on-year).
According to data from online platforms, the scale of online sales in the domestic cosmetics market in 2023 has surpassed that of offline channels. It can be said that the rise of domestic cosmetics is also inseparable from the development of emerging channels such as live e-commerce. E-commerce live broadcasts, online celebrities bringing goods, and influencer sharing will further amplify the influence of the brand.
Ye Weimin, deputy general manager of a daily chemical company in Shanghai: When domestic skin care products were up, we created a live broadcast room, and the highest transaction volume of a single live broadcast was nearly 2.6 million yuan, and the unit price of consumers buying our products increased by more than 50%.
During the interview, the reporter learned that in the past two years, the demand for mass culture consumption has been relatively high, which has stimulated the deep integration of culture and consumer goods to a certain extent, and a number of innovative consumer brands of domestic cosmetics have emerged.
Editor: Yang Rui.
Editor: Zhou Xiaoxue.
Final review: Zhou Jianjun.
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