On March 1, 2024, the Ideal MEGA was officially released, which is the first 5C high-voltage pure electric model of Li Auto, with a charging speed of "500 kilometers in 12 minutes" and an ultra-long range of 710 kilometers. The new car is positioned as the flagship MPV of home technology, and the "high-speed rail bullet" shape breaks the design of the previous MPV with the same height, and reduces the drag coefficient of the body to 0At the same time, 215cd creates a wide, comfortable and easy-to-use mobile space for large families (length, width and height are 5350*1965*1850mm, and the wheelbase is 3300mm).
The MEGA is the most expensive model currently priced at 55980,000 yuan, benchmarking Toyota Alpha, Mercedes-Benz V-class, Buick Century, and Zeekrypton 009. Li Xiang, the founder, said: "We are confident that Ideal MEGA will be the next hot product of Li Auto and become the No. 1 product with more than 500,000 sales!" ”
Although the MPV (Utility Vehicle) market in which the Ideal MEGA is located is a niche market, it is growing rapidly. According to the data released by the Passenger Association, the retail sales of MPVs in China reached 109 last year30,000 units, a year-on-year increase of **159%, more than SUV (1038.).30,000 units, 103%) and sedans (102260,000 units, 04%) to become the fastest-growing segment.
Some industry insiders pointed out that with the advantages of large space, safety and comfort, MPV has become the "new favorite" of more and more families. In the past two years, a number of new energy MPV models such as the Denza D9, ZEEKR 009, VOYAH Dreamer, and Xpeng X9 have brought a new intelligent and electrified competitive pattern to this track.
Last year, a total of 23 MPV models sold more than 10,000 units, accounting for 864%。SenasiennaFirmly in front of the industry.
Fifth, the Japanese MPV model is the first, and the sales volume increased by 4% year-on-year last year1% to 76,575 units. As a global model under Toyota, it has been highly sought after since its launch in '97, and has been updated for four generations, with cumulative sales of more than 2 million units.
Since the second-generation model, the Sienna has been introduced to China in parallel imports, and on June 20, 2021, GAC Toyota announced that it will introduce it in China. According to the "December 2023 Automobile Retention Rate Report" of the Automobile Dealers Chamber of Commerce of the All-China Federation of Industry and Commerce and the car e-assessment, its three-year value retention rate has reached 7275%, beating the Honda Odyssey (65.).74%), Honda Elysian (62.).76%), ranking first among joint venture brand MPVs.
And in the list of independent MPV retention rate,GAC Trumpchi M8With a three-year retention rate of 7052% ranked first. This is the first Chinese brand model capable of producing 250,000-level mid-to-high-end MPVs, and since its launch at the end of 2017, it has sold more than 310,000 units, ranking first in the independent luxury MPV market. Last year, 85,785 units were sold, a year-on-year increase of **3170%。
It is worth mentioning that in 2023, the annual sales of GAC Trumpchi MPV will reach 16420,000 units, a year-on-year increase of 59%, ranking first in the Chinese market. As of the end of last year, the market share was nearly 20%, and it has gained the recognition and trust of 500,000 users.
On February 24, GAC Trumpchi luxury MPV Trumpchi M8 Grandmaster Pioneer Edition was officially released. This is the first mass-produced model jointly produced by GAC Group and Huawei, equipped with Huawei's in-vehicle module and in-vehicle operating system, and has the same interactive language as a mobile phone.
evergreen".Buick GL8Retreated to third place, with sales down 12 percent year-on-year6% to 11090,000 units. After entering the new energy era, the "shortcomings" of the Buick GL8 family (including GL8 land business class, GL8 ES Luzun, GL8 Avia and other models) quickly appeared: ugly shape, high fuel consumption, poor handling, and low intelligence. It is reported that the Buick GL8 electric version may be launched this year, and it may be directly called GL8 EV.
DENZA D9 DM-IIn second place, sales reached 111,560 units, up 1,038% year-on-year, winning the top spot in the luxury MPV market with more than 300,000 units and the new energy luxury MPV market, and if you include the pure electric version (7,035 units), the DENZA D9 will top the Chinese MPV market.
This is the first model released after the refresh of the DENZA brand, which started delivery on October 26, 2022, and rolled off the assembly line for the 100,000th vehicle on September 24 last year, becoming the fastest new energy model among Chinese auto brands to reach 100,000 units in mass production, which took only 11 months.
Wuling HongguangIt is still the best-selling MPV model, as a "national god car" that can be used both for home use and goods, with affordable prices and reliable performance, it has a strong user base in domestic counties or towns. However, the total volume of the low-end MPV market has shrunk, resulting in a sharp contraction in sales, a year-on-year decrease of 288% to 11450,000 units, starting in 2017, has been declining year-on-year for seven consecutive years. Will this year's MPV "sales crown" change hands? We will continue to pay attention.