Although, the current overall trend of the mobile phone market tends to be homogenized and follow the trend ,But since homogenization and following trends have contributed to the general trend, we ignore the inherent good and bad
Here we only talk about the development achievements of domestic mobile phone brands in recent years, which can indeed be regarded as very significant achievementsAlthough this achievement is based on the frequent turnover of new machinesBut behind it, many domestic mobile phone brands do have regular and fixed points to launch high-performance, high-quality mobile phone products.
Therefore, behind this phenomenon, a real phenomenon is directly confirmed, that isThe ** of domestic mobile phones is also showing a gradual riseThese are the facts.
This analysis only looks at this problem from a subjective point of view, and analyzes it from four aspects, which you are just for reference.
1. Cost factor: always rememberA mobile phone is a mobile phone in the mobile phone market, but if it jumps out of the mobile phone market, then it is an obvious commodity, the source is the tool;
Since mobile phones are commodities, they naturally cannot deviate from the fundamental relationship of commoditiesNamely: costs and profits, and when it comes to cost if you look at it from the mobile phone level, it should be divided into three sub-factorsThe first is the cost of raw materials, followed by the cost of research and development, and finally the cost of laborKeep in mind that the price of a mobile phone will always depend on the sub-costs of three aspects, that is, the lower the cost, the lower, and the higher the cost, the higher.
2. Brand upgrading:Do you think the overall positioning of domestic brands is still what it was a few years ago, or even a few decades ago? Obviously not, the current domestic mobile phone brands have made great efforts to better enhance their brand value and create a better brand image in the hearts of users.
One example is:In some functional experience, you can be very attentive, and then some domestic brands are still trying to innovate new technologiesThese are objective efforts to enhance brand value and brand image, and behind these efforts there is naturally a cost to pay, so the cost rises rapidly.
3. Radical competition: although for the competition of domestic mobile phones,We are not absolutely optimistic, and often use homogenization and following the trend to tell a jokeBut if we put aside homogenization and following the trend for the time being, we will simply look at the competition between domestic mobile phone brandsSo you can feel why each brand is homogenizing and following the trend? The answer is to compete for market share
In order to compete for market share, various brands have done their best to increase investment in marketing and channel construction, and the result is undoubtedly the impact
3. Towards internationalization: I have to mention itAt present, there are many domestic brands that are suspected of trying to enter the international marketOn the one hand, actively expanding overseas markets India is a clear example, but going to overseas markets is not so simpleThe difficulty in front of domestic brands is how to correctly solve risks such as exchange rate fluctuations, which will naturally bring about an increase in costs, so ** will also increase.
In the face of the gradual improvement of domestic mobile phones, the impact is roughly divided into two aspects, first of all, from the consumer level, the higher the higher the natural impact on people to buy mobile phonesThen gradually generate a kind of mobile phone I really want to buy, but for the reason that ** is too high, it can only be stranded
As for stranding after that, it will cause 2 aspects, and some of its consumers may turn to other brands' products,The second is that if you really love the model of this brand, then you can only sit back and wait for the price reduction to come, but after the price reduction, many people will naturally have a question, that is, is the new machine better, or the old machine? At this moment, a new entanglement begins, so from the gradual improvement of domestic mobile phones, you can feel that human nature is contradictory.
From the perspective of the market environment: the gradual improvement of domestic mobile phones can indeed make the brand have a lot of influence on the surface, but if the promotion is too high, it will lose its competitivenessThis is a traditional characteristic of the mobile phone industry, which is always very sensitive to **.
Since domestic mobile phones are no longer cheap, it is natural to have the right strategy in front of our consumers.
In our cognitionFirst of all, for the cost-effective mobile phone, it is necessary to intensify the cost-effective practicability and compatibilityAt the same time, the most effective means of flagship products is to strengthen innovation, always remember that only innovation in place, will make mobile phone products expensive, but now the brand is generally in a state of neglect, we feel a regret for it.
The other isHighlight products from all walks of life according to the needs of different consumers, so that the product line can be diversifiedIn addition, it is necessary to enhance the brand image, so that users really understand the brand rather than through the brand because it is the most harmful thing.
Finally, if a brand wants to go overseas market, then it must have a good and comprehensive internationalization strategy, although there are many ways to solve itBut in our cognition, the most important thing is still two words: innovation.
Gift! The technology and technology of the mobile phone market do show the reality of continuous progress, and domestic mobile phone brands have begun to pay great attention to the performance and quality of products, so it is natural that **will improve, although **has formed **reality,What is left for us is to look at mobile phones rationally, and at the same time have slightly higher expectations for domestic mobile phones
But what is left for the brand is a long way to goIt is necessary to continuously optimize costs and improve the product experienceto increase innovationTurn the current relative innovation into absolute innovationOnly in this way can we effectively and long-term realize the truth that there is a noble truth.