The collection was inspired by my heartfelt love and emotional connection to the brand, and the spirit and femininity that I admire.
Chloé is a feeling.
I wanted to rediscover the feminine spirit that struck me when I joined Chloé more than 20 years ago. Recreate the vitality of Chloé, the beauty of nature and the freedom and freedom of all women, so that all women can be their true selves, radiant and energetic.
For me, dressing is part of self-exploration: it bears witness to the growth of women at different stages of life; It is also a testament to how we continue to define ourselves and embrace our true selves.
I wanted to go back to the brand's original intentions and reinvent a heartfelt image of Chloé that exudes warmth and positivity. This collection was inspired by the late '70s, a time that connected me to Chloé. At that time, the beauty of women who advocated nature was advocate. They are sensual, free, and have uninhibited power. The fluidity and fluidity of the silhouettes incorporated into Chloé's design also reflect this uninhibited and casual beauty. I wanted to use contrasting proportions in my design to visually express the essence of the Chloé woman and the contradictory but authentic qualities of their true selves. That's exactly what Chloé is trying to say.
I want to pay tribute to the forward-thinking spirit that Gaby Aghion led with when he founded the brand. More than 70 years ago, she wanted to emancipate women and give them the courage to pursue freedom.
Intuition, freedom, and instinctive femininity, that's what this collection is all about. Chloé reflects the current era with nostalgia, and gets a glimpse of the contemporary woman's way of knowing the world, that is, trusting her inner feelings.
Chloé aims to empower women to be their authentic selves. No need to change, follow your instincts and let your inner voice lead the way.
This show pays tribute to my father.
chemena
Creative Director: Chemena Kamali
Styling: Elodie D**ID Touboul
Hairstyle: Gary Gill
Makeup: Aaron de Mey
Casting: Ashley Brokaw
*： deck d’arcy & konstantin wehrum
Art direction: Ezra Petronio & Lana Petrousevych
Production: Villa Eugénie