Kunpeng Project
Nissan's "Little Blue Pump" is very popular, and most of the buyers are married men, in the industry
Japanese technology has set its sights on middle-aged people.
Recently, a new "mitochondria-anti-aging" product called pyrrovital (translated in Chinese as "Pyrrovi pro") has regained popularity on Tmall and JD.com. Although a ** of nearly 1,000 yuan is in front of you, the transaction amount is still rising, among them, the consumption power of the 35-60 age group accounts for 80%.
01Can mitochondria delay aging?
Industry insiders have noticed that "Pyloway Pro" is a mito complex mitochondrial membrane anti-aging nutrient from Biobio Biotech. If the body is compared to a car, then the mitochondria are the engine.
At present, three major types of aging markers have been scientifically identified, namely basic markers, antagonistic markers, and comprehensive markers, which are interdependent, interrelated, and regulated by their functions. Once this effect is disrupted, it can cause a disorder of homeostasis in the body, which will accelerate the aging of cells.
It is reported that Meituo composite materials are its key processes. A number of research results represented by "CELL" have shown that the administration of such drugs can increase telomere lengthening, mitochondrial activity and number in mice, and all indicators are 30% smaller than normal.
In human experiments, 8 middle-aged people aged 45 to 60 years old, after receiving 90 days of **, the length of telomeres was almost twice as long as at the beginning of the experiment, which means that their normal life expectancy was shortened by 20 years.
David Senkelaire, a professor of biology at Harvard University, and Carl Pauling, a Nobel laureate, both declared in public that "this new biotechnology achievement will benefit all mankind in the future." ”
Different from the existing NAMPT, sirtuins, etc., the activation of cells in the cell by oral administration is currently the most likely method to achieve commercial application, and "Pylovy Pro", as a drug to delay cell aging, provides a new opportunity for the development of this field in China. By August next year, the company that produces the product has earned more than 100 million yuan, mainly middle-aged couples from first-tier cities such as Guangzhou and Shanghai.
02 For the first time, men's purchasing power surpassed that of dogs.
As the property market continues to heat up, the potential demand for middle-aged men is gradually emerging.
The data shows that most middle-aged people are currently under double pressure from family and career. As he grew older, his physical strength became worse and worse. This suggests that middle-aged men's need to inhibit physical aging is creating a new realm.
The numbers show that, for the first time, men's purchasing power surpasses that of dogs. The new middle-aged intellectual wealth class is the main consumer group of health products in China, among them, about 1 2 people use health products. Experts predict that by 2025, the size of the industry will reach 34 billion yuan.
The anti-aging products of the "Pyloway Pro" series have reached a market of tens of billions and have reached millions of middle-aged and elderly people in China. JD.com alone has tens of thousands of replies, and many customers say that they sleep better, are more likely to be sleepy, are more sleepy, and are more relaxed.
Such products also have a broad space for development overseas. The fourth company of Reststone in the United States delivers a solution containing this substance directly to the user, in order to "improve the weakened physical strength and strength, and even prolong life." ”
80% of the consumers of the "Palloway Pro" brand are middle-aged between 35 and 60 years old, and 75% are married. Most of them are engaged in the Internet and financial industries, and they are generally characterized by "high pressure, high income, and high education", and attach great importance to aging intervention, sports performance and vitality improvement.
The "practicality" of this product far exceeds its function, and it has its new identity as a "social symbol".
Those who are familiar with the inside story have noticed that most of these middle-aged people will post their health information to the circle of friends. Later, some middle-aged people began to use this product as an important factor in gifts. There is even a "bold faction", ordering dozens of dishes in one go, and having an addiction.
03 This question is tricky.
However, behind this thriving health and beauty market, there is a cold suspicion.
The current state of the "Palloway Pro" is that it has not been tested on humans because of its main ingredients. How to test it on a larger scale and in a longer period of time is still a problem that needs to be continued by the academic community.
However, the special needs of the high-bourgeoisie from the "big society" to the "small individual" are like a catalyst that ignites their behavior at the moment, and the repetition rate of "Pyloway Pro" reaches 643%, which is far more than the average for the entire market.
While health care products such as "Palovy" are quietly developed, people's desire for health and longevity has never stopped. "We have crossed over a hundred years, and perhaps one day, the lifespan of human beings will be broken by technology. Brian Kennedy, the leader of Singapore's recession, gave his opinion.