The global TV market experienced a slight decline in 2023, with total shipments reaching 22.3 billion units, down 3% from the same period last year. In this highly competitive market, Samsung maintained its leadership position, holding the top spot with a 16% market share, despite a decrease in its shipments, which fell by 5%.
It was followed by Hisense, which achieved a 4% year-on-year increase in shipments, a positive performance that helped it gain an 11% market share, cementing its No. 2 position in the global TV industry.
TCL came in third with an 11% market share, and its shipments were the only one in the top five to see year-over-year growth, with a 5% growth rate. This shows TCL's strong competitiveness and market expansion ability in the global TV market.
LG ranked fourth, with shipments down 6% year-on-year and a 10% market share. Despite the decline in shipments, LG remains at the forefront of the market, demonstrating the continued appeal of its brand and products.
Xiaomi came in fifth, with a 12% drop in shipments and a 5% market share. This decline is more significant than that of other major manufacturers, indicating that Xiaomi is facing greater challenges in maintaining market share.
Overall, these data show that the global TV market is undergoing a certain degree of adjustment, and the competition between major manufacturers is becoming increasingly fierce. At the same time, the growing consumer demand for high-end TV technologies (such as 4K, 8K resolution, HDR, smart TV features, etc.) has prompted manufacturers to adjust their product innovation and marketing strategies to adapt to market changes. March Creation Incentive Program