Spring Festival stalls: The winner is king, and the loser is eliminated
As the focus of the film market, the fierce competition in the Spring Festival stalls is self-evident. This year's Spring Festival file is even more so, and eight films are scheduled for this schedule. Among these films, "Hot and Hot" and "Flying Life 2" performed well, with a box office of more than 2.5 billion, while films such as "Let's Shake the Sun Together" and "Mr. Red Carpet" failed to exceed 100 million, and even announced their withdrawal.
In this competition, only the films that can make effective combinations will be able to win in the end.
According to the box office data of Lighthouse, the film market of this year's Spring Festival stalls presents the victory of comedians. "Hot and Hot" and "Flying Life 2" have successfully attracted audiences, especially middle-aged people, with their funny jokes and professionalism, who have achieved their dreams through a counterattack on sports competitions, catering to the current mood of the times.
In contrast, "Mr. Red Carpet" and "Let's Shake the Sun Together" have a high threshold for viewing because they focus on the strange forces of the film and television industry and the life plight of seriously ill young people, and the dull atmosphere and heavy topics discourage the audience.
Although there is a huge difference in box office performance, the box office does not represent the quality of the film, and the film, as a video art, has its own judging criteria. For example, "Once Upon a Time in America" and "Journey to the West" both suffered box office fiascos and bad reviews at the beginning of their releases, but after the baptism of time, they have become classics.
Traffic stars are gradually ebbing, and acting schools are gradually emerging. Since 2013, comedy and family movies have been important contenders for the Spring Festival box office charts, such as "Journey to the West: Conquering Demons", "Mermaid" and "Hello, Li Huanying" were all champions of the Spring Festival stalls that year.
However, in 2022, films such as "Man Jianghong" and "The Wandering Earth 2" in 2022 set box office records, marking the progress of the film industry, especially science fiction and war-themed films.
This year's concentrated explosion of comedy films is due to the lack of big productions on the one hand, and the conservative scheduling of theaters on the other hand, which only selects films with high attendance, which leads to the abandonment of films with low attendance, which further promotes the victory of comedians.
In terms of actors, traffic stars are gradually ebbing, and the acting school is rising rapidly, becoming a new standard for casting this Spring Festival. For example, the sister-in-law, crazy donkey, Li Hongwei and Xu Jiang in the phenomenal drama "Hurricane" in 2023; Ma Desheng and Fu Weijun in "The Long Season" and other actors who have caused widespread discussion during the broadcast period of the drama have all been called into the Spring Festival file and completed the switch from the small screen to the big screen within a year.
On the line of movies, the "acting school" has replaced "Little Fresh Meat" and become the new traffic.
The secret of movie promotion: the topic is greater than the starring role, which affects not only the starring role, but also the topic and volume. Only by finding the right topic and creating overwhelming volume can we attract more audiences and increase the box office.
The publicity team of "Hot and Hot" and "Flying Life 2" are successful examples. The former used "Jia Ling lost 100 pounds" to arouse the audience's curiosity, and the latter cleverly resonated with the audience by telling the hardships and meanings of filmmaking.
Remember, the key to film promotion is to capture the hearts of the audience and make them empathize and resonate.
I respect the rules, but the rules must be fair! The bitterness, hope and dissatisfaction of this year were deeply touched with this sentence. As a result, his words won the resonance and recognition of the mainstream audience.
In business, psychology is the foundation of everything, and propaganda is even more so. Voice can be obtained through purchase, but the effectiveness of the topic depends entirely on the sensitivity of the propaganda to the mood of the masses.
By accurately grasping the emotions of the public, skillfully planning hot search topics, and adding a variety of small tidbits and short **, the audience can be attracted unconsciously and buy willingly.
In today's era when live broadcasts can sell millions of box office, it is difficult to distinguish which one is more important, the production of the first and the production of the movie.
The box office statistics of "Bear Infested: Reversing Time and Space" ended on February 23, because children had almost no other options on the children's movie menu during the Spring Festival. As a parent viewer, I watch this movie with my children every year, and although I often forget the specifics of the story, it doesn't matter.
Therefore, I suggest that the creators of children's movies can work harder to make the children's movie menus of the Spring Festival more rich and diverse, so that parents are willing to spend money to take their children to watch.