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With the increasing popularity of TikTok, there are more and more domestic companies going overseas through TikTok, but compared with China, there are still many blind spots in overseas cross-border stores.
We have also received a lot of messages recently to inquire about the cross-border store opening, and Ramadan is coming soon, there must be many merchants who want to take advantage of Ramadan to market a wave, so today I will tell you about the whole process of opening a store for novices.
Note: This process is not divided into B2B and B2C merchants, and is applicable to all customers who enter TikTok Shop.
TikTok Shop store registration
Classification of stores and entry conditions
At present, the Tiktok Shop is hereUnited States, United Kingdom, Indonesia, Thailand, Vietnam, Malaysia, Philippines and Singaporeand other places have been opened, and merchants can choose according to their sales needsCross-border or local stores
However, in Indonesia and the United States, only local stores are supported, while in the United Kingdom, Thailand, Vietnam, Malaysia, the Philippines and Singapore, you can choose to open local or cross-border stores.
However, most small stores must have qualifications to settle in, and at present, only Southeast Asia is the easiest to settle, just follow the process, and the United Kingdom and the United States need to meet the conditions.
The conditions for entering the U.S. are as follows:
Source: TK Big Coffee Club.
Tiktok local store in the United States
1. U.S. mobile phone number (code receiving platform is sufficient).
2. Foreign mailbox number.
3. Business license of local enterprises in the United States.
4. Legal person social insurance number (SSN) or individual tax identification number (ITIN).
5. Delivery in the United States (platform delivery, self-delivery, FBA delivery).
American TikTok ACCU store entry materials:
1. U.S. mobile phone number (code receiving platform is sufficient).
2. Foreign mailbox number.
3. Business license of local enterprises in the United States.
4. Chinese legal persons account for more than 25% of the shares, and a federal tax number EIN is required
5. Amazon US station, a single store has a turnover of more than 2 million US dollars a year (3 pictures).
6. U.S. overseas warehouse delivery (platform FBT delivery, merchant self-delivery, FBA delivery).
Speaking of the perfect zone, let's take a look at Southeast Asia.
First of all, sellers who want to enter TikTok Shop need to have an understanding of the market** in Southeast Asia and the entry rules. At the same time, it is necessary to register in the learning center of TikTok Shop.
This account is the same as a TikTok Shop or TikTok for Business account, and you can log in directly if you are already registered.
Unregistered businesses need to meet the following criteria:
1.Business license of enterprise nature;
2.Experience in operating mainstream third-party platforms with the same license or legal person;
3.The overall score of the store is greater than or equal to 43 or 90%.
TikTok Shop store entry process:
First, enter the store registration link and use the only domestic and overseas mobile phone number + email address on the whole network to register for TikTok Shop.
Then in the market selection, select the Southeast Asian market, and select the general entry below (note: the invitation code needs to be invited).
Next, select the location of the company entity and select it according to the options.
After filling in the above information, you need to go through qualification certification, including company qualification (business license), legal person qualification, third-party platform experience, etc.
If the merchant already has stores on other cross-border platforms, it will be easier to provide screenshots of other cross-border platforms (as shown in the figure) at the same time.
After completing the qualification, we can fill in the basic information of the store.
Including setting the store name (it must be filled in English and unique to the whole network), selecting the main category (a merchant account only supports selecting one main category, and the account can only publish the main category of products on all national sites), and selecting warehouse information, etc.
After all the fillings are completed, we can submit them for review, and the review time is expected to be 3 to 10 working days. After the store is successfully registered, you need to register a TikTok account with the same name as TikTok Shop for binding.
After that, we need to log in to the PC side and log in to the merchant background "Assets" margin and enter the margin page. The system will automatically open a margin account for us, if you encounter the accidental situation that the system automatically fails to open an account, you only need to click the "open a margin account" button to complete the margin account opening. However, if you still can't complete the margin account opening after clicking, you can also contact the platform's customer service to deal with it.
Deposit payment process and payment rules:
At the top of the margin page, click "Deposit" to enter the deposit page; Enter the recharge amount according to the prompt, and the system will directly enter the recharge cashier, and the exchange rate and handling fee will be clearly informed according to different payment channels.
Then go to the checkout cashier and select the payment method. After making the selection, click Payment, and the page will jump to the payment method selection page, and continue to select the applicable method until the payment is successful.
After registering the store, we can click on the "Growth Center" and "My Tasks" introductory exam in the Seller Panel, in which we can quickly understand the key knowledge of platform rules, store settings, pre-sales preparation, hanging goods, delivery and fulfillment, etc., to help us better operate the TikTok store.
Second, the basic settings of TikTok Shop
When we registered on TikTok, we already set up some of the store information, so we just need to complete it. Including the delivery warehouse (set at the time of registration), the return warehouse address, the binding of the settlement account, the binding of the store host account (that is, the TikTok account that is consistent with the store's national site is used as the store host account), IM customer service settings, product upload, etc.
Since we have already done some steps when registering, we will not repeat them one by one here, and you can contact us in the comment area if you have any questions.
Address settings for shipping warehouse and return warehouse
In the warehouse address of "Seller Profile" in My Account, we can set up the delivery warehouse and return warehouse, and ask to fill in the real detailed address and warehouse ** number, and then submit.
Bind the settlement account
TikTok Shop's third-party payment platform is Payoneer, which is also the current settlement method for all cross-border accounts, so we need to complete the registration by ourselves, and the settlement cannot be completed without registration.
Payoneer offers two types of identities: personal account and corporate account, and you can choose to withdraw to a corporate bank account or a corporate personal bank account when withdrawing cash.
The specific binding process will not be described in detail here, but will only be talked aboutNotes on Payoneer Registration:
IM customer serviceSettings
IM is a built-in function of TikTok Shop, which sets up an IM system for pre-sales communication and after-sales service, which can help merchants pay attention to buyers' feedback in a timely manner.
And because one of the seller's performance indicators is the 24-hour response rate of IM customer service, in order to help merchants achieve the above indicators, it is highly recommended to turn on the background IM to set up greetings, reception copywriting and FAQ cards, and set the path as follows:
Click on IM** customer service - select greeting - open the reception copy, common questions card (it is recommended to edit and select common questions by yourself).
Product listing
When we have completed all the preparatory work, we can publish one of our products on the product upload page.
Here we should note that overseas rules are different from those in China, different countries have different prohibitions, and some products are prohibited from being sold, so before putting them on the shelves, be sure to check the product rules of the region where the store is located to avoid violating the minefield and closing the store.