The decline in TV boot rates is a complex issue that involves multiple factors. According to the latest information, Li Dongsheng, a deputy to the National People's Congress and founder of TCL, mentioned that China's TV market has been shrinking in the past few years, and five years ago, China's TV sales were more than 50 million units, but by 2023, China's TV sales will only be 37 million units. This indicates that both sales and boot rates of televisions are declining.
Netizens generally believe that one of the main reasons for the decline in TV boot rates is that there are too many ads, as well as the need to buy memberships to enjoy more content or a better ** experience. This view reflects many people's perception of how TV content is consumed, i.e., they prefer a way that is free of ad distractions and membership fees.
To meet the challenge of declining start-up rates, the TV industry needs to take a number of measures. First of all, we can improve the attractiveness and innovation ability of TV content by optimizing the policy environment, encouraging social capital to invest in the cultural film and television industry, and building a modern cultural industry system. Secondly, new technologies and new models can be used to form new cultural formats, and innovative technologies such as 5G, big data, virtual reality, augmented reality, and ultra-high definition can be used to expand content forms, innovate program models, and improve users' audio-visual experience.
In the future, the TV industry is likely to continue to undergo structural adjustments and technological innovations. With the application of new technologies such as 5G and artificial intelligence, the TV industry is likely to usher in new growth points. For example, engaging users by providing higher-quality content and a more personalized experience, or making content more relevant and engaging through intelligent recommendation systems. In addition, with the development of smart homes, TVs may become an important part of the home entertainment system, linking with other devices such as game consoles and smart speakers to further enhance their use value.
In short, the TV industry needs to adapt to market changes and continuously innovate content and services to meet the diverse needs of modern consumers, so as to improve the TV start-up rate and the competitiveness of the entire industry.