There are many universities in the UK, but some are in the spotlight for their strange characteristics. Among them, some schools love to change their names, and every time they change them, their popularity and recognition drop by a bit, as if they are self-persuading international students to quit. London Metropolitan University is one of them, known as the "name change enthusiast". From the original Cass Business School, to the current Bayes Business School, to the soon-to-be-renamed London Metropolitan University, each name change seems to be a blunt statement: "Please don't come". This strange change has also given rise to many interesting stories, so let's uncover the "strange names" of these schools.
London City University, once known as Cass Business School. However, with the change of name to Bayes Business School, its popularity in the UK and internationally has gradually dimmed. Bayes, Bath, Lancaster, Reading and other schools with a focus on business schools seem to have suffered the "curse" of the QS rankings and have fallen again and again. The quality of international students is declining and is becoming an irreversible trend every year. Many of the top 100 QS schools are becoming more and more popular and competitive, but these schools are caught in a strange circle of name changes.
The history behind Bayes' business school's name change has been the subject of much controversy. Because the name "Cass" was associated with the black affirmative action movement, the school was finally renamed Bayes after nine months of tossing and turning back to City Business School London, and then after extensive consultation and voting. This process not only undermines the school's respect for reputation and history, but also highlights its embarrassment and helplessness. **
II. "CityStgeorge."'S, UniversityofLondon".
The merger of London Metropolitan University and St George's University seems to have started another name game. City, University of London and St George's College, University of London, how do the two merge? This model, similar to UCL's annexation of the London Institute of Education, seems to be a win-win situation, but it is not satisfactory. These two schools have a certain reputation in the local area, but they have a high threshold in the eyes of international students. The ranking of cities makes it difficult to attract aspiring students; St. George's medical school is very strong, but it can be challenging and difficult for international students. The merger of the two schools may have improved the overall strength to a certain extent, but it also faces various embarrassments.
The new school after the merger will be called "CityStgeorge."', Universityoflondon", the Principal of City College continues to lead the affairs of the school. The new school, which includes strong majors such as business school and medical school, may be able to improve research funding and other aspects, but its comprehensive academic status remains to be seen. **
Between the frequent name changes and the loss of students, London City University may have fallen into a cycle of self-destruction. Not only Chinese students, but also Indian and European Union students are gradually decreasing, and the reputation and credibility of the university are increasingly in jeopardy. Bayes School of Business has also been dragged down, with admissions not optimistic, and graduate programs are struggling to fill. In this vicious circle, the school is not only facing external pressure, but also internal chaos.
Perhaps, London City University and St George's University may wish to consider "merging vertically and horizontally", so that the latter can be merged into UCL and become part of UCL. In this way, not only can we get more high-quality students, but also enhance the overall reputation and competitiveness, so that students can take the initiative to "OEM" to strive for a higher academic status for UCL. **
The dreamy name game of London Metropolitan University and its affiliated colleges may be a booster for its self-destructive image. The name change not only led to a decline in the recognition of the school, but also caused students to question and avoid it. In the fierce international academic competition, if the university wants to be invincible, it needs to work steadily, maintain the stable development of advantageous disciplines, and strive for more scientific research achievements and high-quality students, in order to occupy a place in the rankings. The name is only part of the school's image, but more importantly, the academic strength and academic level. May London Metropolitan University and its affiliated colleges find a balance in the name game and bring more possibilities and hope to students and the academic community.