China News Service, Ningbo, March 1 (Xinhua) -- The new trend of "Generation Z" consumption: grabbing "leftovers" and opening "blind boxes".
Written by Limbo.
33 yuan (RMB, the same below) of bread 159 yuan can "pick up the leak", 70 yuan of fruit half price purchase, 50 yuan of fried goods 19You can buy ...... for 9 yuanThis is the "leftover blind box" purchased by Xiao Li (pseudonym), a citizen of Ningbo, Zhejiang, in the past few days.
The "leftovers" in the "leftovers blind box" do not refer to leftovers, but the "leftover food" that merchants overproduce but cannot sell. Using the blind box format favored by young consumers, merchants clear inventory sales of their products.
This time I snapped up bread from a bakery, ** is 159 yuan, there are three kinds of bread in it. Xiao Li is a "post-00s", she said that the taste of the bread in the "leftover blind box" is no different from the "non-discounted" food purchased on weekdays, and the difference is mainly that there are fewer choices, which are generally leftover products from the store.
Xiao Li said with a smile: "I like this experience of opening a blind box very much, sometimes I open a value-for-money cake, and I feel that this 'big money' has been made." ”
The blind boxes are mainly bought by young people around the age of 20, and affordability is the main reason for them to buy. Mr. Ren is a "post-95" who runs a bakery in Ningbo. He said that since the store mainly produces freshly baked and sold products, it is inevitable that "leftovers" will be generated in the sales process.
The introduction of the 'leftover blind box' is mainly based on the principle of no waste. According to Mr. Ren, the store will launch the "leftover blind box" in early 2024, mainly selling leftover bread on the same day, and about three "blind boxes" will be launched every day, most of which will be sold out as soon as they are launched.
The "leftover blind box" reduces food and beverage waste to a certain extent, is creative and mutually helpful, not only satisfies consumers' curiosity and freshness, but also affordable, and also promotes environmental protection and "CD", which has also become a new trend of "Generation Z" consumption.
The reporter combed and found that at present, Hangzhou, Ningbo, Shanghai and other cities have launched a variety of service platforms focusing on "leftover blind boxes", in addition to daily baking and drinks, there are also light meals, marinated cooked food, snacks, snacks and snacks, flowers and other "blind boxes". The ** of online products is generally "three discounts" and "four discounts".
At the beginning, grabbing the 'leftover blind box' was out of curiosity, but now grabbing the 'leftovers' has become a new trend. Yang Shasha, a "post-00s" girl, is a college student in Hangzhou, and at the recommendation of her classmates, she fell in love with snapping up "leftover blind boxes".
From the beginning of the slow selection to the setting of the "online reminder", Yang Shasha's hand speed to grab the "leftover blind box" is getting faster and faster.
In fact, as a new type of consumption, the popularity of "leftover blind boxes" is also a manifestation of curbing "waste on the tip of the tongue".
The price is cheap and the way is environmentally friendly, which is the main reason why Yang Shasha has become a fan of the "leftover blind box". In her opinion, in the face of "demand", buying "leftover blind boxes" can reduce food waste, and she will also "Amway" this way to more people.