China Times Finance Original Author: Shen Yang Editor: Zhou Xuesong Drafting: Zhang Yuxuan
At the beginning of the new year, Chinese auto brands ushered in a good start.
According to the data recently released by the China Association of China, in January 2024, the sales of Chinese brand passenger cars reached 12780,000 units, a year-on-year increase of 686%, and the market share increased by 88 percentage points, breaking through 60%. This is another record high, following the market share of own-brand passenger cars reaching 56% in 2023.
Of course, Chinese auto brands can win this "turnaround battle", which is inseparable from the help of the "two major **" of new energy vehicle sales and automobile exports.
Independent brands rely on new energy and exports to "turn over".
Chinese auto brands have achieved explosive growth in the past two years, mainly due to the growth of new energy and overseas exports. Cui Dongshu, secretary general of the National Passenger Car Market Information Association, said in an interview with China Economic Times and China Times Finance.
Cui Dongshu emphasized that since domestic brands can go global, and most of the joint venture brands are sold locally, the export volume of China's domestic brands has increased from 1 million units in the past to 5 million units, which has brought huge export increments, especially to these sensitive countries such as Russia, bringing huge profits.
According to data released by the China Association of China, China's automobile exports will be 4.91 million units in 2023, a year-on-year increase of 579%, and exports contributed 557%。In January 2024, the export of automobiles was 4430,000 units, a year-on-year increase of 474%。
According to the data, the top 10 companies in vehicle exports in 2023 are SAIC, Chery, Geely, Changan, Tesla, Great Wall, BYD, Dongfeng, BAIC and Jiangqi. In terms of growth rate, BYD's exports were 2520,000 units, a year-on-year increase of 33 times; Great Wall Exit 3160,000 units, a year-on-year increase of 825%。
Chery also gave their export data in an interview with China Economic Times Finance: "In 2023, Chery will export 93 cars70,000 units, a year-on-year increase of 1011%, ranking first in the export of Chinese brand passenger cars for 21 consecutive years. ”
At the same time, Chery also said that "Made in China" in the global market has gradually bid farewell to the label of low quality and cheap, and Chinese auto brands should not rely on the "best war" of vicious competition to enter the overseas market, but should fight the "value innovation war".
Facts have proved that Chinese auto brands are making continuous progress in technology accumulation and innovation, especially in the field of new energy vehicles.
Zhang Xiang, dean of the New Energy Vehicle Technology Research Institute of Jiangxi New Energy Technology Vocational College, said in an interview with China Economic Times: "Chinese brand new energy vehicles are in a state of rapid growth, with a growth rate of more than 30% last year. On the other hand, the market for fuel vehicles is shrinking, and the main product of the joint venture brand is fuel vehicles. ”
Zhang Xiang said that the joint venture brand is relatively backward in terms of new energy, such as the cruising range and intelligent level are very far behind the Chinese brand passenger cars, which is also a key factor in the rise of Chinese brand passenger cars.
Competition within Chinese auto brands is fierce
In fact, the market share of foreign-funded and joint-venture automobile brands has been declining recently. According to the data of the passenger association, in January 2024, the retail share of German brands was 192%, and the share decreased by 3 percent year-on-year8%, and the retail share of Japanese brands was 167%, flat year-on-year, and the retail share of the U.S. brand market was 65%, down 1 percent year-on-year3 percentage points.
This also means that the market share of Chinese car brands is rising, and in recent years, the market share of Chinese car brands has been breaking new records. According to the data released by the China Association of Manufacturers, from 2020 to 2022, the market share of self-owned brand passenger cars will be. 4% and 499%。In 2023, this figure will finally exceed 50%, reaching 56%.
In addition, the rise of Chinese auto brands has also intensified internal competition to a certain extent, for this problem, Zhang Xiang to the China Economic Times Financial analysis: "The challenge of Chinese brands in the market mainly comes from the fierce competition between the inside, the whole market is a 'red sea', many.
It is difficult for second- and third-tier Chinese brands to make a profit. Now the whole industry is reshuffling, and many car companies may be eliminated in the future. ”
However, he also said that the most important thing to win in the competition is innovation, stressing: "Whoever develops some new technologies first, such as autonomous driving, artificial intelligence, etc., will sell well." ”
In fact, regarding technological innovation, BYD also said in an interview with China Economic Times and China Times Finance: "BYD has always adhered to the development concept of 'technology is king and innovation is the foundation' since its establishment. At present, hundreds of billions of yuan of R&D funds have been invested, and more than 4 patents have been applied for worldwide80,000 items. ”
In terms of technology, Chery also emphasized that it is currently making every effort to overcome major "bottleneck" technical problems such as platform architecture, three electrics, intelligent driving, intelligent cloud platform, and ecological partners.
Not only the "volume" technology, but also the Chinese auto brands are not soft in the "** war". Just after the Spring Festival, BYD played the slogan of "electricity is lower than oil", and the starting prices of BYD Qin PLUS DM-i Glory Edition and Destroyer 05 DM-i Glory Edition were lowered to 7980,000 yuan and 7190,000 yuan.
Subsequently, a number of brands followed up with price cuts, and the Wuling Starlight 150km advanced version model** was reduced to 9980,000 yuan. Nezha x price reduction for all series 220,000 yuan, Nezha Aya price reduction of 8,000 yuan for the whole system, Nezha S price reduction of 5,000 yuan for the whole system.
Of course, in the context of globalization, the competition of Chinese auto brands is not limited to domestic, they have long been "rolled" overseas, especially the new energy to go overseas.
According to the data given by BYD, BYD will export a total of about 24 new energy passenger vehicles in 202330,000 units. However, it is not all smooth sailing for China's new energy vehicles to go overseas, "the challenges of the development of independent brands in overseas markets mainly come from the challenges of differentiation, including differences in market environment, consumption environment and cultural environment. BYD told China Economic Times and China Times Finance.
It has to be said that if Chinese auto brands want to form influence in the international market and occupy a certain market share, they still need to go through a period of precipitation.
Therefore, Zhang Xiang suggested: "Chinese brands still need to improve their competitiveness through innovation. In addition, it is also necessary to do marketing and build its own maintenance service system, such as establishing its own spare parts library overseas, providing good service to users, to obtain a good reputation, and slowly expand its influence. ”
In the era of fuel vehicles, the technology of Chinese automobile brands is relatively backward, but they started relatively early in new energy vehicles, and after a period of technology accumulation and precipitation, a relatively complete industrial chain has been formed. Perhaps, in the new energy era, the rise of Chinese auto brands has just begun.
Rational, objective and unique
Director丨Wang Hui
Producer丨Li Piguang, Wang Yu, Liu WeiminChief Planner丨Wang SongcaiEditor-in-Chief丨Zhou Xuesong Deputy Editor-in-Chief丨Zhang Limin