Zhang Ning has completed her mission and stepped down.
Although there are always doubts in the fashion industry about whether she exists, for those who like her, hopefully she will always shine in this field.
Just like me, I can pick up gold that was discarded by other circles in 3 seconds and pat her on the dust to make her shine even more.
You may think she is not worth mentioning, but in our entertainment industry, she is a hot figure.
Zhang Ning, a Chinese fashion practitioner from Australia, became the editor-in-chief of China's No. 1 fashion magazine "Vogue Fashion and Beauty" at the age of 28, and successfully squeezed into the core circle of China's Vanity Fair.
Remember, she is the editor-in-chief of Vogue China (VC for short), and she is by no means idle.
In just three years of service, she has created a series of amazing "miracles".
Using sandbags, iron pipes, clips and curtain fabrics for the furniture market, she transformed the prestigious Vogue fashion festival into a humble studio.
Whether it is a traffic star, a movie queen, a supermodel, or the fashion industry "female devil" Anna Wintour, who specially flew from the United States, we have to pose on the construction site on our Sister Zhang's territory.
Zhang Zifeng successfully appeared on the cover of "Vogue", which caused controversy among everyone.
Although some senior actresses were dissatisfied with this, she still insisted on her decision.
It was a huge challenge for Zhang Zifeng, but she managed to complete it anyway.
And Vogue doesn't seem to be getting any real benefit from that.
Overall, it was a challenging and controversial decision, but Zhang managed to achieve his goal.
The challenges of the fashion industry are like a game of chess, and few can meet them perfectly. However, Ms. Zhang Ning's operation was stunned, and even made her offend everyone.
Although we understand that she is a foreigner, a newcomer, and has no connections and routines, her performance as editor-in-chief is not ideal.
What happens when she invites the big flower of the top coffee position?
We will see Michelle Yeoh who interprets the feather duster vividly, Zhou Xun who coswears Tong Xiangyu's makeup, and Li Bingbing, who is unsure of whether he is draped in a curtain or a quilt from Northeast flowers.
What happens when Zhang Ning invites a top model? Shalom Harlow should know.
She is a legendary supermodel of the 90s, the queen who ruled the catwalk for 30 years, and a notoriously versatile beauty.
When Zhang Ning wanted to present a unique national style aesthetic, she would invite models and celebrities to wear clothes that did not match the theme, with vague makeup, and stand in front of the background like a wall calendar.
These are not three covers of the same issue, but three letters that are nearly half a year apart, running through the three issues with the same idea.
Originally, Zhang Ning found a professional photographer, but it seems that because of previous criticism, the photographers lost confidence.
So, Zhang Ning decided to go out in person, relying on her experience as a fashion blogger, to shoot a group of strange ** facing the audience.
Among these **, Zhang Ning's image is depicted as a black chicken essence transformed on the street, and the image is very unique.
That's right, Lao Na's words are right, interlaced like mountains. Even bloggers who have slipped away in the new ** field will feel a little difficult to enter the complex power field of print media.
Although the influence of "VC" in China is far less than that of the authoritative versions of Britain, Italy and France, due to the late start of the domestic fashion industry, the breadth and depth of its orientation are relatively small, so the requirements for the editor-in-chief should not be too high.
But why did the editor-in-chief of VC find it so difficult?
Vogue is a benchmark in the fashion industry, and its French and British editions have been praised for their rich history and elegance. The formation of this status is inseparable from two people, that is, Anna Wintour and Zhang Yu.
Anna Wintour is known as the female devil of the fashion industry, but few people know that her influence lies not only in having a loyal readership, but also in creating a group of editors-in-chief who use her as a template.
In 1988, Anna became editor-in-chief of American Vogue, marking the beginning of a new era. Soon, she changed the fashion industry forever with two covers.
The cover features Madonna, a pop star on the cusp, a milestone event in the history of fashion.
This is the first time that a celebrity rather than a model has served as the cover character, which symbolizes that the fashion industry is beginning to have a close connection with Vanity Fair, and style and aesthetics are beginning to compromise with traffic.
Anna set many precedents and even created some strange rules, such as the editor-in-chief should have a signature hairstyle, wear sunglasses when watching a show, no matter how dark, etc.
Zhang Yu has formed his own unique personal label with his "Sassoon head" and Zhang Ning's blue hair.
Although she did not come from an artistic or aesthetic background, but rather a linguistic and legal background, she faithfully embraced Anna's businessman's thinking and took it to the extreme.
She single-handedly established the extremely high threshold for the publication of "VC" magazine, and only the top celebrities with outstanding performance and influence can appear on the cover of the magazine.
Or become a top superstar in the global spotlight.
Our minimum requirement is to have top powerful actors like Sun Li, Zhou Dongyu and Liu Yifei. They are the Grand Slam Queen, the Three Golden Queens and the 85 Flowers who entered Hollywood.
Although Anna pays attention to traffic and diversification, Zhang Yu's cardman standard is even better.
Whether it is the Internet celebrity Sister Jin, the tennis diva Serena Williams, the singer rookie Yaya, or Zheng Haoyan, who became popular because of "Squid Game", Zhang Yu will not hesitate to put them on the cover.
Although they may seem unrelated to fashion, they show a keen eye for the new era, which is exactly why she entrusts them with such a task.
Zhang Ning has rich experience in the field of new ** and has a keen insight into new things, which may bring new life to the dying paper media.
For me, the greatest joy of working with Zhang Ning is exploring the future.
Zhang Yu adheres to the traditional model, insists on starlight, performance and status, which is the key factor for the close connection between "VC" and the entertainment industry, and it is also the pinnacle of star competition.
So, when Zhang Zifeng's appearance on the cover caused controversy, the reason was obvious: her status was not up to par, which actually weakened the value of the "VC" cover, and also offended other stars.
Zhang Ning's commensurate logic is really incomprehensible. If you look at the awards alone, don't Golden Rooster actress Zhang Xiaofei and Golden Statue actress Zheng Xiuwen have more widespread support and fashion expression?
Although her innovations have not been positively praised, her innovations have accurately broken established rules and touched the interests of others with every step of the way.
This eventually led to one of her major weaknesses: sponsorship.
According to **, the sponsorship amount of a cover of "VC" is as high as 3 million, which is because of the high-end image and wide influence that this magazine represents.
On the cover of "VC", the cover character will often wear the clothing of the sponsoring brand. However, Zhang Ning has failed to get cover sponsorship many times during her tenure, which is rare in the fashion industry.
China's fashion editors need to deal not only with clothes, but also with people, money, and rich people.
During Zhang Yu's tenure as the editor-in-chief of "VC", she always invited the most popular and high-status celebrities to participate in the event, planned the event with high quality and texture, and more importantly, she could always get the top luxury brands to pay for them.
Compared with the previous curtain ceremony, Zhang Ning can only choose among sports and leisure brands, and now it seems a bit monotonous.
Core idea: This will not only affect the image and grade of the magazine, but also directly threaten its survival.
When a fashion magazine is no longer recognized by the core brands in the industry, or even seen as a valuable partner, then its development will be greatly limited.
The complexity of China's workplace culture is unparalleled, leaving Zhang Ning, who grew up abroad, at a loss. Her failure is the story of a "banana girl" who suffers setbacks in a humane society.
Although her "resignation letter" is full of sincerity and confidence, her overconfident wording makes one wonder if she has a clear enough understanding of what she is doing.
In the scheming humane society, the new and new human beings face two fates: either they become puppets of capital who lack assertiveness, or they are excluded into outcasts abandoned by capital.
So which category does Zhang Ning belong to? She is always full of ideas, pays attention to the cultivation of new models, actively promotes the new generation of stars, and introduces various cutting-edge technologies and media.
Judging from her efforts, her goal is not just to achieve results, but to keep innovating and experimenting to make her ideas vibrant and alive.
The old-school Zhang Yu does not engage in these fancy intestines, and her work has always been committed to maintaining the interests of the rank and capital of celebrities.
However, she is also unique in that she is well versed in China's human world, knows how to balance all sides, and subtly raises the price for herself.
For example, she let Dengfeng, a former top figure in the entertainment industry and now a development in the textile industry, take the stage, and also paired the traffic star Ken Dou to prevent him from dominating the limelight.
And Sizi's debut has four bigger stars as foils, putting him in the lowest position.
It's a shrewd strategy. She makes people realize that even if they are influential, they must obey her will, accept her distribution and control.
For example, she asked Yang Mi and other 85 flowers to appear frequently in the supplement of "VC", and only Liu Yifei appeared on the cover of the main issue.
This is actually a subtle promise: "The magazine recognizes your influence and can be on the cover of the magazine if you can prove it".
Zhang Yu, to"The Devil Head"The self-proclaimed editor-in-chief, she is good at using the pie drawing strategy in exchange for loyalty, which has attracted many traffic stars to stand for her. This makes her employment and use of money much smoother.
Although there is some truth in this, she is more suitable to play a charismatic "demon" than the word "editor-in-chief" full of culture. This way of doing business is slightly outdated, with a bit of business and thick black science.
In addition, Zhang Yu's aesthetic taste is old-fashioned and has not made many achievements.
AB's status in the fashion circle is getting higher and higher, and in 19 she appeared on the cover of the American version of "Vogue", although she was only a supporting role in the group cover, but this achievement made her the leader among domestic actresses.
This enclosure also changed people's perception of "VC", no longer seeing it as the exclusive property of the elite, but paying more attention to its true fashion value.
Skipping"It is taboo in the workplace, do not make remarks or ** that have nothing to do with work on social ** at will. For example, don't talk about your private life in the workplace and don't make inappropriate or remarks on corporate socials.
In the "VC" event, supermodel Xi Mengyao showed her style. However, her solo beauty was warned by Zhang Yu. This is a common problem in the workplace: don't be too conspicuous at work so as not to steal the limelight from the leader.
In order to express her gratitude, Xi Mengyao acted quickly, not only updated the group photo, but also cued to the leader Ms. Zhang at the event, and wrote a small composition to express her gratitude.
Zhang Yu is not capable of ** people, but he can make people fearful. Looking at Zhang Ning again, her understanding of the three words "female devil" is too shallow. Imitation of her predecessors only by her hairstyle and sunglasses is a performance of a beginner, and she simply cannot master the rules created by her predecessors.
It is rumored that Gong Li has not appeared in "VC" for many years because she insists on using a fixed photographer, but Zhang Yu is uncompromising. During Zhang Ning's tenure, the impasse ended with the concession of "VC", and Gong Li got his wish.
Zhang Ning and the former editor-in-chief have very different attitudes towards domestic entertainment. Zhang Ning couldn't suppress the temper of internal entertainment, and was suppressed by internal entertainment as a result. After Zhang Zifeng's October issue last year, the magazine held its once-high-profile annual fashion festival in the second month.
But on the night of the event, in addition to the endless curtains, the starlight was sparse, indicating that Neiyu was unwilling to support her.
In Zhang Yu's era, the event stage was full of big flowers, 85 flowers, actresses and actors, and it was hard to believe that these were all hosted by the same team.
Last year, the annual ceremony of "W Chinese Version" made a shocking debut, with many Hua Dan and Tsing Yi present, and even the first actress in the universe, Yu Perppel, and Japanese director Hirokazu Kore-eda joined the ......
It turned out that everyone took leave not because there was really something wrong, but to participate in this more important event.
Zhang Yu was criticized by netizens for Zhang Ning's incompetence on social **, and missed the glory of the past. To this, he warmly replied with "thank you", showing his usual pride.
In my opinion, Zhang Ning may not have performed well, and Zhang Yu's departure may not be regrettable.
Zhang Ning and Zhang Yu have completely different personalities, Zhang Ning is like a stunned young man, while Zhang Yu is the company's senior leader, the style of the two is too extreme, and it is not good after all.
Zhang Yu voluntarily resigned at that time, in addition to having his own new career goals, he may also realize that his conservative views are powerless in the face of the new era.
According to a report by Vogue, Zhang Ning's next career development will be in the field of film and television, which may also mean that she will bid farewell to the fashion industry.
The three-year struggle for domestic entertainment has undoubtedly hit her hard, and her confidence and fighting spirit have been hit hard. However, she has a tenacity that is unique to foreign children and believes that she will soon be able to get back on her feet.
Although she was not strong enough to shake the huge system of internal entertainment, and eventually withdrew, she did what all young people would do in that old power game: despise and resist.
Some people commented on her that Zhang Ning is very supportive of domestic brands and designers, and will go to see those shows that few people care about, and use her meager influence to support newcomers, even if she herself is a newcomer.
After saying goodbye to her, we still face a series of problems. What will be the future of domestic entertainment? Old rules have been broken, new ways to play have been resisted, so who can afford to take over this mess?
Maybe I'm just overthinking it. This magazine carries the ambition of countless people to chase fame and fortune, and it is not intended for ordinary readers like us.