In 2023, Zhong will top the list of China's richest people with a staggering 450 billion yuan in assets, and his wealth is a full 170 billion more than Ma Huateng, who ranked second, which is a staggering figure. The success story of this wealthy man who made his fortune selling water caused a huge shock in the business world.
Compared to the giants of the real estate and internet industries, Zhong's success seems to be more legendary. In the first half of 2023 alone, his company, Nongfu Spring, earned a profit of up to 5.8 billion, and the gross profit reached an astonishing 60%. This can't help but make people sigh that Nongfu Spring is not only a porter of nature, but also a porter of wealth, bringing a lot of money to Zhong.
However, with the death of Zong Qinghou, the founder of Wahaha, Zhong Sui has once again become the focus of **. There was a complicated relationship of cooperation and competition between the two, Zhong was once Wahaha's ** businessman, but later chose to leave. In the face of speculation and doubts from the outside world, Zhong responded calmly, he made it clear that his entrepreneurial journey did not start at Wahaha, and he was never fired for rushing goods, let alone received a salary in Wahaha.
His words revealed a deep respect for Zong Qinghou's entrepreneurial spirit, and said that the slanderous remarks on the Internet were by no means what Zong Lao wanted. This response not only shows Zhong's firmness and self-confidence, but also reveals the complex and delicate relationship between him and Zong Qinghou. Today, Zhong is one of the best in China's business world, and his success story will continue to inspire those who come after him.
Despite Zhong's positive response, Nongfu Spring's sales continued to decline. On March 3, its single-day sales were only 50,000 yuan, a decline of more than 90%. Looking back on the glory before February 27, Nongfu Spring's sales easily exceeded the million yuan mark, a contrast that highlights that Zhong's response has not been effective in boosting sales.
In the face of such a bleak sales scene, Nongfu Spring quickly took action and launched an unprecedented ** activity across the country. The price reduction is staggering, and what's even more incredible is that they have launched an ultra-low price strategy for 1 cent fire sale, which is almost equivalent to giving it away for free.
A netizen from Jiangsu was pleasantly surprised to find this exciting ** information when he was visiting a shopping mall. He quickly took out his mobile phone and captured this rare scene: Nongfu Spring's price tag was impressively marked "1 cent". He pressed the shutter and froze the moment, which was half past eight in the evening on March 5.
The campaign continued in full swing for a whole month, and until the end of March, this strategy of losing money and selling water was really unprecedented. It seems that Zhong Sui really can't hold back, and he chose to reduce the price to stabilize his reputation, which is undoubtedly the most effective strategy in the short term.
In addition to the significant discount, some places even offer more than 5% off, and the original price of 2 yuan of water is now only 098 yuan, such a ** adjustment is really eye-catching.
Even the shops in the picturesque ancient town of Mudu in Suzhou have joined the carnival, selling water for an incredible 1 yuan, and tourists have said that such a ** is unbelievable.
Although the ** discount in some shopping malls is not so exaggerated, the price of each bottle of water has also been reduced by 8 cents, and 2 yuan of water is now only sold for 1$2. And in some places, you can even take 128 yuan ** to buy 12 bottles of water, the average per bottle is just over 1 yuan.
The offline event has just ended, and the online discount boom has been set off again. Now, you only need to spend 11You can buy 12 bottles of Nongfu Spring for 9 yuan, and I am afraid that such a discount range has not been seen in recent years except for Double Eleven.
For this **activity** that swept the whole country, ** contacted Nongfu Spring for verification, but the other party said that it was inconvenient to respond for the time being. This answer is really puzzling, since ** is a normal means of sales, why can't you compete with Wahaha generously and give a clear response?
In the storm of Nongfu Spring's price reduction, Zong Fuli did not indulge in the pain of losing her father, but resolutely cheered up, showing her tenacious business spirit, and won the support of many netizens.
On the evening of March 5th, Wahaha*** announced that the new Wahaha tea will debut the next day. Zong Fuli chose this precise timing to launch a new product, which undoubtedly demonstrates her keen market insight and superb business wisdom.
At the same time, Zong Fuli also decided to put on a new outfit for Wahaha pure water. The design of the new packaging is fresh and elegant, and the texture of the plastic bottle has also been significantly improved.
It is not difficult to see that Zong Fuli has just the right pulse of the market. Under her guidance, Wahaha is moving towards a new peak. At present, the number of followers of Wahaha's social account has soared to 3.79 million, a surge of 3 million in just a few days, and the enthusiasm of supporters can be seen.
However, in this business competition, whether it is a price reduction strategy, packaging changes or new product launches, it is a normal game between brands. Netizens should remain rational, and even if they choose not to buy, they should avoid unnecessary slander and let market competition return to its essence.