Kunpeng Project
Demystifying the automotive industry in 2023 The competition depends on the customer experience
The report we interpret for you is the "2023 Blue Book of Automotive Industry Analysis: Customer Experience", the report has a total of 38 pages, the most important content, the main idea, please refer to the original report, the full version at the end of the article can be obtained.
Interpret the basics of the report.
The 2023 Automotive Analytics Blueprint focuses on the customer experience and provides an in-depth analysis of the emerging dynamics, challenges, and importance of the automotive voice of the customer. Based on the Meiyun Intelligent Digital Voice of the Customer VOC system, the report provides in-depth analysis of the customer experience of various brands and models, revealing the weak links in customer needs in the automotive industry and providing valuable market insights for automotive industry enterprises.
1.Trends in the automotive industry.
In 2023, the production and sales scale of China's auto industry will exceed 30 million units, and the export volume will surpass that of Japan, ranking first in the world. The retail sales of new energy passenger vehicles reached 7.74 million units, and the penetration rate increased to 357%, highlighting that the auto industry is gradually becoming the main driving force for China's economic growth. It is expected that by 2024, China will continue to promote the development of new energy, stabilize the market for fuel vehicles, expand the scale of exports, improve new energy infrastructure, and encourage intelligent development to support the strong growth of the automotive industry.
2.Customer experience and opinion analysis.
In 2023, the number of user public opinion in the automotive industry will increase by 21% year-on-year, and the number of complaints will increase by nearly 50% year-on-year, and new energy-related content will become the focus of public opinion. With the popularization and development of the Internet, users' choice has been strengthened, and the winning factors of business operations are shifting from traditional channels and products to user experience and value creation.
3) The application of Meiyun Zhilian customer voice VOC system.
The system provides an omnichannel and omnichannel view of the customer's voice of the journey, identifying issues at all levels of the business. The report highlights the importance of a customer experience-centric business strategy.
4.Exemplary case studies.
Changan Venucia A07: The newly listed brand entered the new energy market and analyzed its customer recognition in depth. BYD Yuan Plus: Market performance and user experience evaluation of pure electric popular models. FAW Audi A6L: Market positioning of gasoline luxury cars and key factors for attracting customers. Geely Boyue L: Experience feedback on the new and upgraded model for the young market.
The report itself will provide a more detailed analysis of each model's customer experience, industry trends, and market strategies.
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