Technology
The trend and competitive landscape of "AI mobile phones" in the smartphone industry.
Recently, mobile phone users have noticed that the naming of some smartphones in OPPO** has undergone a subtle change, adding the "AI phone" suffix. For example, the OPPO Find N3 became the "OPPO Find N3 AI phone", and the OPPO Find X7 Ultra became the "OPPO Find X7 Ultra AI phone". And this change is not only limited to OPPO, its sub-brand OnePlus has also joined the ranks of "AI mobile phones". This small change has sparked widespread attention and set off a series of speculations about the future direction of the smartphone industry.
1.The technological marvel behind the "AI phone".
It's no secret that OPPO has been investing in artificial intelligence, but one of the most notable technological improvements is its AI elimination. This feature debuted in the OppoReno11 series and is powered by OPPO's AI model, which not only brings a more natural erasing effect, but also provides users with a high-level shooting experience. Therefore, the "AI phone" is not just a name change, but a product based on technological breakthroughs and innovations, which provide users with a more powerful and intelligent mobile phone experience.
2.Xiaomi's questions and competitive landscape.
However, Xiaomi's executive Lu Weibing raised some questions about the "AI phone". He believes that adding "AI" to the naming of mobile phones has no practical significance, and the real key lies in whether the mobile phone has strong artificial intelligence capabilities. This view reflects the discussion in the industry about whether "AI mobile phones" are just a market trend, and has triggered a deeper concern about the actual technical level of smartphones. In this context, the competition between Xiaomi and OPPO, as the mainstream domestic mobile phone brands, will become more intense, and truly having leading artificial intelligence technology will become a key competitive factor.
3.Offline market competition and OPPO's strategic adjustment.
Although both Xiaomi and OPPO dominate the domestic mobile phone market, there are clear differences between the two in terms of sales channels and strategies. OPPO is still mainly based on offline channels, and its main models include offline mobile phones such as Reno and A series. These phones have achieved good sales with their good looks and strong offline channels. In contrast, the performance of the Xiaomi** market is relatively poor, especially for the Civi series. In order to make efforts in the market, OPPO has adopted the strategy of taking back OnePlus and turning it into a sub-brand. This makes OnePlus's price-performance ratio a competitive advantage, and at the same time, the market has launched fierce competition with Xiaomi.
4.The great changes in the smartphone industry and the challenges of the stock era.
As the smartphone industry enters the stock era, major mobile phone manufacturers are facing unprecedented market challenges. At this stage, manufacturers pay more attention to the seizure of market share. As the world's top manufacturers, Xiaomi and OPPO are rich in resources, and the competition between them has become more intense. This also allows consumers to benefit from stiff competition and can expect more innovation and performance improvements.
5.OPPO's attempt to imitate Xiaomi's eco-chain model.
In addition to competition in the field of mobile phones, OPPO is also trying to imitate Xiaomi's ecological chain model. Although it has launched some good TV products with good value for money, it has since abandoned this business. This could be a result of poor sales or revenue that didn't meet expectations. Xiaomi's ecological chain model seems simple, but it is difficult for other manufacturers to quickly imitate it, and OPPO is a typical example. In addition, OPPO also gave up the business of self-developed chips last year, which may have an important impact on its future development, while Xiaomi continues to insist on the research and development of SoC-level chips, reflecting the differences between the two companies in terms of technology strategy
6.Prospects for the future of "AI mobile phones".
Overall, the rise of the "AI mobile phone" trend is not only a reflection of technological innovation in the mobile phone industry, but also a part of market competition. In this trend, the competition between manufacturers is becoming more intense, and consumers are benefiting from it. As leaders in the domestic mobile phone market, Xiaomi and OPPO will affect the pattern of the entire industry in terms of technological innovation, market strategy, and ecological chain construction. In the future, the smartphone industry will usher in more changes and challenges, and "AI mobile phones" are only a microcosm of this change. As consumers, we can expect that smartphones will bring us more surprising technological experiences, driven by the trend of "AI mobile phones".