According to the latest performance forecast released by Zhongjing Food, in 2023, the company will achieve a total operating income of 99.5 billion yuan, a year-on-year increase of 1286%;Net profit attributable to shareholders of the listed company17.8 billion yuan, a year-on-year increase of 4099%;Net profit attributable to shareholders of the listed company after deducting non-recurring gains and losses16.5 billion yuan, a year-on-year increase of 7604%
As for the main reason for the growth of performance, Zhongjing Food said in the announcement: on the one hand, the business of condiment food and condiment ingredients continued to grow, among whichIncrease the promotion and operation of online channels, and the growth of online sales is significant；On the other hand, the company's product structure has been continuously optimized, and the unit cost of sales has decreasedThe proportion of sales of products with high gross profit margin increased, effectively improving the overall profit level.
In fact, there are early hints of Zhongjing Food's 2023 performance. According to Zhongjing Food's previous releaseThe report for the first three quarters of 2023 shows that Zhongjing Food achieved revenue of 73.4 billion yuan, an increase of 12 year-on-year21%；Achieved a net profit of 1400 million yuan, a year-on-year increase of 3674%；The net profit after deduction is 13.1 billion yuan, a year-on-year increase of 7745％。
According to this estimate,Zhongjing Food expects to achieve operating income of 26.1 billion yuan, an increase of 15% year-on-year; Net profit attributable to the parent company is 03.8 billion yuan, an increase of 59% year-on-year; Net profit not attributable to the parent company is 03.4 billion yuan, an increase of 71% year-on-year.
It is not difficult to see from Zhongjing Food's announcement that the main reason why the company will be able to climb at the performance level in 2023 is mainly becauseThanks to the continuous improvement of capabilities at the product and channel level.
At the product level,Zhongjing Food is no longer the condiment company that relies on "mushroom sauce" to win the world。According to public information, Zhongjing Food has hundreds of SKUs, among which, toZhongjing mushroom sauce, Zhongjing Shanghai scallion oiland so on as the representative of the sauce to the table2.3° fresh flowers, pepper oil, yellow stewed fried chicken seasoningThe cooking seasoning represented by Zhongjing Food is the leading product of Zhongjing Food.
In the first three quarters of 2023, Zhongjing FoodChili pepper series seasoning ingredients achieved sales of 4679580,000 yuan, a year-on-year increase of 2480%Fast dishes such as yellow stewed fried chicken and other seasonings achieved sales of 1217080,000 yuan, a year-on-year increase of 6337%Shanghai scallion oil achieved sales of 8939200,000 yuan, a year-on-year increase of 11324%。
As the "second growth curve" of Zhongjing Food, Shanghai scallion oil said on the investor interactive platform on January 11Zhongjing Shanghai scallion oil is selling well, and it is currently the second place in the Douyin ** sauce seasoning list.
At the channel level, Zhongjing Food has disclosed in the record of investor relations activities: the company's online channels mainly sellZhongjing mushroom sauce, Zhongjing Shanghai scallion oiland so on.
From January to September, online channels achieved sales of 11.9 billion yuan, a year-on-year increase of 9235%。Currently, the company is covered onlineTmall, JD.com, Pinduoduoand other shelf e-commerce, as wellDouyin, Kuaishou, Xiaohongshuand other interest e-commerce, in Douyin, Kuaishou, WeChat ** account to open 3 live broadcast rooms, while strengthening the sales of talents,Online business as a whole is growing。The company believes that the core of online growth is first and foremost team building. The company attaches great importance to the introduction of talents and performance evaluation, and promotes new products while strengthening the organization. In the future, the development of the company's To C products will be online and then offline.
In addition to online channels, according to Huaxin** revealed in the research report, Zhongjing Food has a clear idea of channel development planningHenan, Shandong, Jiangsu and key areas in Beijing, Tianjin and Hebei continue to do offline channel sinking and intensive cultivation of terminal outlets.
At the same time, at the end of May 2023, Zhongjing Food also set up a catering and special canal business team, and the development principle is from easy to difficult, from near to far, starting from Nanyang, expanding to Zhengzhou and Henan, and then developing to the sales area of To C products. And actively develop large-package products in the category of cooking seasoningsGroup meals, kitchens, pre-made dishesand other catering customers to achieve balanced development of the BC side.
The above-mentioned brokerages believe that starting in 2023, as Zhongjing Food continues to make up for the shortcomings of the channel and makes efforts to achieve two-wheel drive in the BC channel, the scale effect will continue to be released in the future to achieve high-quality growth.
In terms of capacity construction, on August 3, 2023, Zhongjing Food said on the investor interactive platform that the first phase of the Zhongjing Food Industrial Park project is being built in an orderly manner, and the company will gradually release production capacity in accordance with the pace of business development. On December 7, Zhongjing Food said that part of the main workshop and R&D office building of the first phase of the Nanyang Zhongjing Food Industrial Park project have completed structural construction, and the supporting cables, air conditioning and other basic equipment are being tendered.
According to the current development momentum and business plan of Zhongjing FoodThere is a high probability that the annual revenue will exceed 1 billion yuan in 2024At that time, what kind of surprise will Zhongjing Food bring us? Let's wait and see.