Recently, a Nongfu Spring dealer in Hangzhou found that the mountain of mineral water in the warehouse could not be sold. Even with the discount**, consumers don't seem to be buying it. All of this stems from a sudden commercial dispute and consumer boycott.
So, why did the originally best-selling Nongfu Spring fall into such an embarrassing situation? What kind of business war story is hidden behind this?
1. The grievance entanglement between Nongfu Spring and Wahaha.
Since the death of Zong Lao, Nongfu Spring seems to have fallen into the whirlpool of **. first fell sharply, and then was boycotted by the whole network. And all of this is related to a seemingly ordinary business dispute.
At the beginning of March, when some netizens were buying Wahaha pure water, they were told by the clerk that Nongfu Spring equipment could not put Wahaha water. This news quickly sparked heated discussions among netizens, and everyone questioned whether Nongfu Spring's practice was suspected of unfair competition.
Some netizens broke the news that some dealers were directly told that they could not put wahaha's pure water when they purchased the goods. When asked why only wahaha can't be put in, the clerk excitedly said that this is a rule. This obvious exclusionary operation made many netizens feel angry, and they said that they would never drink Nongfu Spring water again in the future.
Second, Zhong Sui responded: respect competitors and call for rational consumption.
In the face of the increasingly fierce turmoil, the founder of Nongfu Spring, Zhong Sui, finally came forward to respond. He first expressed his respect and nostalgia for Zong Lao, saying that Zong Lao has always been his most respected entrepreneur, teacher and competitor. Regarding the online slander after the death of Zong Lao, Zhong expressed regret and clarified the so-called "cross-selling" incident that year.
Zhong emphasized that Nongfu Spring has always insisted on providing consumers with high-quality products. He called on everyone not to be led off the pace by the Internet, and to treat this business dispute rationally. However, although Zhong has come forward to respond, netizens don't seem to buy it. Many people thought that his response was just an afterthought, and that the Sect Elder had passed away, so what was the use of saying this now?
Third, the dealer cried: the warehouse is backlogged, and the business is unsustainable.
In this business dispute, there is no one more innocent than the dealers of Nongfu Spring. They have said that a large number of Nongfu Spring products have been tuned a few years ago, but now they cannot be sold, the warehouse is backlogged, and the business is unsustainable. Some dealers even said that they can't make money selling a bottle of Nongfu Spring water now, and they have to discount the freight.
In the face of consumer resistance and market malaise, dealers have no choice but to discount their products. However, even so, consumers don't seem to be willing to buy it. Some netizens jokingly said that Nongfu Spring was "lifting a stone to shoot itself in the foot".
Fourth, the voice of consumers: we drink water, not grievances.
Consumers seem to be the biggest victims of this business dispute. Originally, they just wanted to drink a bottle of clean and hygienic water, but they didn't expect to be involved in this complicated grievance.
Many consumers said they didn't care about the grievances between Nongfu Spring and Wahaha, they only cared about the quality and taste of the product. They believe that no matter which brand of water it is, as long as it is of excellent quality and tastes good, it will be recognized and supported by consumers.
Therefore, although Nongfu Spring is now caught in the whirlpool of **, there are still many consumers who say they will continue to support this brand. They believe that as long as Nongfu Spring can truly provide consumers with high-quality products and services, it will be able to win the trust and support of consumers.
5. Conclusion: Commercial competition should respect the rules, and consumers should make rational choices.
This business dispute between Nongfu Spring and Wahaha has brought us many inspirations. First of all, business competition should be conducted on the basis of respecting the rules, and any violation of market rules will be resisted by consumers and punished by the market. Secondly, consumers should be rational about business disputes and product choices, and should not be led off the pace by the Internet and make irrational consumption decisions.
Finally, we hope that Nongfu Spring can seriously reflect on its own behavior and truly provide consumers with high-quality products and services. At the same time, we also hope that Wahaha can continue to maintain its brand advantage and market position, and bring more high-quality products and services to consumers.