E-commerce rivers and lakes, gunsmoke is filled, and the heroes are competing for the deer. In this fierce competition for users and traffic, whoever can master these two best treasures will be able to sit firmly in the leading position in the market. And in this battle, the members are undoubtedly a wonder force that cannot be ignored. Compared with ordinary users, they are like loyal warriors, with higher stickiness and value.
Digging deep into the needs of members and achieving precision marketing is not only a business war, but also a heart-to-heart dialogue. We need to build a deep trust with our members, so that they feel that we are sincere and professional, so that they are willing to work with us to create lasting value.
However, in this uncertain business world, merchants face a variety of challenges: how to attract new users? How do I promote a new product? How do I activate a sleeping user? How can I increase my repurchase rate? These problems are like stubborn stones, hindering the progress of merchants.
In this context, the operation model of social e-commerce has become the focus of attention of many merchants. How to break the traditional thinking of selling goods and achieve rapid drainage fission? How to let users become our communicators and achieve self-fission?
Today, I would like to share with you a business model called "Chain 2+1". It is like a sharp sword, breaking the traditional distribution model and attracting the attention of users with a new attitude. This model attracts users and stabilizes members in an innovative way, while also continuously expanding new customers.
In the "Chain 2+1" model, we set two identities: business and partner. Taking a big health product worth 699 yuan as an example, you can enjoy a discount of 100 yuan by purchasing the product yourself, and at the same time, you can earn a recommendation award of 100 yuan by recommending others to buy. Once two ** businessmen are recommended, they can be promoted to partners and enjoy greater discounts and rewards.
The charm of this model lies in its fission effect. When each of the top businessmen is promoted to partner, they will break away from their superiors and re-establish their own team market. This fission not only brings more users and market space, but also stimulates the enthusiasm and creativity of team members.
At the same time, the "chain 2+1" model also sets up a rich reward mechanism, including intermittent order rewards, level rewards, dividend awards and assistance**. These rewards not only motivate the enthusiasm of team members, but also promote cooperation and win-win between teams.
Among them, the assistance mechanism embodies the humanized management idea. Encourage team members to help each other and grow together by setting up help**. This mechanism not only avoids the problem of "raising idlers", but also improves the cohesion and combat effectiveness of the whole team.
In addition, the "chain 2+1" model also focuses on interaction and communication with consumers. In this model, consumers are no longer passive recipients, but become important participants in the entire business ecosystem. Through in-depth interactions with consumers, merchants can better understand their needs and expectations, so they can offer more intimate and personalized products and services.
In short, the "Chain 2+1" model is a dynamic and innovative business model. It breaks the traditional distribution model and attracts more users and market space through fission effect and rich reward mechanism; At the same time, it also enhances the competitiveness of the entire business ecosystem through in-depth interaction with consumers. In this era full of changes and challenges, the "chain 2+1" model has undoubtedly injected new vitality and hope into the e-commerce industry.