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When you find out that your brand is being counterfeited and sold on Douyin, this is a very tricky problem. Here are some suggestions to help you cope with this situation:
First, stay calm. While this situation may leave you feeling frustrated and angry, it is important to remain calm so that you can act wisely.
1.Gather evidence: First, make sure you have gathered enough evidence to prove that these counterfeit products are being sold on Douyin. You can get evidence by taking screenshots, videos, or buying counterfeit products. This evidence will play a key role in your subsequent actions.
2.Report to Douyin: Once you have confirmed that a counterfeit product is being sold on Douyin, you should report it to Douyin immediately. You can submit your complaint through Douyin's infringement complaint channel and provide the evidence you have gathered. The Douyin platform usually takes tough action against infringements, including removing the content and banning the infringing accounts.
3.Communicate with sellers: In addition to reporting to the Douyin platform, you can also try to communicate directly with sellers. Indicate your identity and position to sellers through private messages or messages, ask them to stop selling counterfeit products, and warn them of possible legal consequences. Some sellers may be ignorant, and they may not know that they are selling counterfeit products, so communicating with them may solve the problem.
4.Seek legal help: If none of the above measures work, you may consider seeking legal help. Consult a lawyer to understand your rights and possible legal paths. You may consider suing the seller for infringement of your trademark or copyright rights and asking them to compensate you for your losses.
5.Strengthen brand protection: To prevent similar incidents from happening again, you should strengthen brand protection. Make sure your trademarks and copyrights are registered and marked on your product or packaging. In addition, you can also consider establishing a partnership with the Douyin platform to jointly combat infringements.
6.Raise consumer awareness: In addition to taking legal action, you can also raise awareness among consumers by educating them. Publish relevant educational content on Douyin to remind consumers how to distinguish genuine products from fake products and encourage them to buy products from legitimate channels.
In short, when your brand is counterfeited and sold on Douyin, you need to take swift and decisive action. By taking steps such as collecting evidence, reporting to the Douyin platform, communicating with sellers, seeking legal help, strengthening brand protection, and raising consumer awareness, you can effectively deal with this situation and protect your brand image and rights. Remember, patience and persistence are key, and don't give up easily until the problem is properly resolved.