How to cooperate with brand prices, unauthorized sales, and online anti-counterfeiting?
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With the vigorous development of e-commerce platforms, consumers enjoy unprecedented shopping convenience, and brands have been able to rapidly expand their market share. However, in this wave of prosperity, the phenomenon of low and chaotic prices of products is like an undercurrent, which has brought a lot of impact on the market order and brand image. Recently, many brands have come to me for consultation on what methods are available to protect rights and control prices. The low price not only disturbs the fairness of market competition, but also causes substantial damage to the interests of the brand. So, in the face of this problem, what are the specific ways for brands to protect their rights and control prices?
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1. What are the methods of rights protection and price control?
1. Establish a strict supervision system: The brand should set up a special supervision department to monitor the goods on the e-commerce platform in real time through technical means. Once a sales behavior is found to be lower than the guide price, it should immediately communicate with the dealer or the platform party and ask it to adjust**.
2. Establish a first-class protection mechanism with the e-commerce platform: establish a long-term and stable cooperative relationship with the e-commerce platform, and ensure the stability of the product on the platform by signing the first-class protection agreement. E-commerce platforms can impose restrictions at the technical level to prevent dealers from maliciously reducing prices.
3. Strengthen dealer management: The brand should conduct strict screening and training for dealers to ensure that dealers comply with the best policy. At the same time, through the establishment of a reward and punishment mechanism, dealers are encouraged to maintain stability and punish dealers who violate the policy.
4. Use legal means to protect rights: For serious illegal acts such as malicious infringement and low-price dumping, brands can actively use the law to protect their rights. By filing a lawsuit with the court or reporting to the relevant departments, the legal responsibility of the infringer will be investigated and the legitimate rights and interests of the brand owner will be protected.
Second, why should the brand control price and protect its rights?
1. Maintain brand image and market order: The phenomenon of low prices and random prices will seriously damage the brand image, leaving consumers with the impression that the product quality is unreliable and the brand value is low. Through rights protection and price control, we can ensure the stability of the product in the market and maintain the market position and reputation of the brand.
2. Protect the interests of dealers and consumers: low-price sales will lead to the compression of dealers' profit margins, and even losses may occur. At the same time, low-priced products may also trigger doubts among consumers and influence their purchasing decisions. Rights protection and price control can protect the reasonable profits of dealers and provide consumers with stable products and services.
3. Promote the sustainable development of the brand: By protecting rights and controlling prices, the brand can ensure a fair competition environment in the market and prevent malicious competition and infringement. This helps brands build a stable market foundation and achieve sustainable development.
3. What are the precautions for brand owners to protect their rights and control prices?
1. Reasonable formulation of policies: When formulating policies, brands should fully consider market demand, cost and other factors to ensure the rationality and competitiveness of the brand. Too high may lead to the loss of consumers, and too low ** may lead to low prices.
2. Strengthen communication and cooperation with dealers: The brand should communicate with dealers regularly to understand their sales and market feedback, and jointly formulate the best strategy. At the same time, by providing market support, training and other resources, enhance the willingness and loyalty of dealers to cooperate.
3. Pay attention to the prevention of legal risks: In the process of rights protection and price control, brands should pay attention to the prevention of legal risks. Ensure that all actions comply with the requirements of laws and regulations to avoid unnecessary legal disputes.
In short, brands need to take measures to control prices online according to their actual situation, so as to effectively protect their interests and brand image.