With the rapid development of the digital era, cyber security has become a hot issue of social concern, especially the online protection of minors. With the surge in the number of netizens in our country, by June 2023, the total has reached a staggering 107.9 billion, of which the number of underage Internet users exceeds 19.1 billion. As a double-edged sword, the Internet not only provides great convenience for minors, but also exposes them to various potential cyber risks, including the spread of illegal and bad information, personal information leakage, Internet addiction, and cyberbullying.
In view of this, China officially promulgated the Regulations on the Protection of Minors Online, which will come into force on January 1, 2024, aiming to strengthen the protection of minors in cyberspace and protect their online rights and interests, which marks a new historical stage in the field of online protection of minors. The implementation of this law requires the participation and efforts of all sectors of society, and the game "Egg Boy Party" launched by NetEase is an outstanding representative of actively responding to national policies, striving to be a pioneer in anti-fraud, and protecting the safety of minors in cyberspace.
Egg Boy Party was quickly adjusted after the implementation of the regulations, and it was specially added"Minor mode", which aims to provide a healthy and safe gaming environment for underage players. Make the game more educational by picking content that is suitable for minors. The rollout of the model has proven to be remarkable, with 1.21 million accounts enabled by it"Minor mode"and has received wide acclaim.
What's more worth mentioning is that "Egg Boy Party" has also actively established strategic partnerships with public security, communications and other relevant institutions to help strengthen anti-fraud education in the game. This unique cooperation model covers many important institutions such as Shanghai Municipal Communications Administration, Shanghai Cyber Police, Hangzhou Municipal Public Security Bureau Anti-Fraud Center, Guangzhou Municipal Public Security Bureau, Xi'an Municipal Public Security Bureau, Zibo Municipal Public Security Bureau High-tech Zone Bureau, Beijing Municipal Cyberspace Administration and other important institutions, promoting the integration of authoritative anti-fraud knowledge into digital content and providing users with a solid anti-fraud awareness protection wall.
Through the linkage and cooperation with a number of anti-fraud public IPs such as "Shouhu Meow", "Little Eyes" Internet Police and "Hang Xiaozhi", "Egg Boy Party" integrates anti-fraud knowledge into various content forms such as comics and in-game UGC maps. For example, the interesting science series animations and anti-fraud themed game maps added to the game not only increase the fun of user experience, but also imperceptibly enhance the user's awareness of anti-fraud and anti-fraud.
For example, in cooperation with the Zibo Municipal Public Security Bureau High-tech Zone Bureau, he created a magical and highly disseminated anti-fraud MV "Anti-Fraud Egg Song", which uses the form of pop culture to effectively shorten the distance with young user groups and increase the attractiveness and communication effect of anti-fraud education.
In addition to online efforts, "Egg Boy Party" also extended anti-fraud activities to offline, especially into colleges and universities to carry out various forms of popular science education activities. For example, with the support of the Xi'an Municipal Public Security Bureau, the game entered the Northwest University of Political Science and Law, and by setting up theme booths and restoring the variety show gameplay in the game, students learned professional anti-fraud knowledge while participating in the interaction.
Through close cooperation with professional organizations, as well as innovative content forms and education models, "Egg Boy Party" has not only achieved industry recognition in the game field, but also made positive contributions to preventing online fraud and improving the anti-fraud and anti-fraud capabilities of the majority of netizens. I believe that in the future, more underage players will be able to enjoy the game with more peace of mind.