Xiaomi aims to become the world's top 5 car brands in 15-20 years, so it will definitely do overseas markets".
Xiaomi Auto, part of the Xiaomi Group, is planning a rapid rise, with Xiaomi reportedly investing $10 billion in its first electric car, ranging from entry-level to luxury. Lu Weibing, partner and president of Xiaomi Group, revealed that Xiaomi cars will start domestic deliveries in the second quarter, but the specific pricing has not yet been revealed. Lei Jun once made it clear at the press conference that the price of products with the same performance and configuration will not be less than 400,000 yuan, expressing his insistence on technology and quality.
Despite the different rumors about the pricing of Xiaomi cars, the company denied leaked documents on the web about the launch time, delivery quantity and ** of the first car. This reflects Xiaomi's cautious approach to the market.
Lu Weibing made it clear in an interview that Xiaomi Auto's overseas plans will wait until the company has achieved a more solid position in the domestic market, showing Xiaomi's strategic determination to take root in the country. He pointed out that the overseas business is an amplifier of Xiaomi's business, emphasizing that the overseas consumer electronics market will be about three times that of the Chinese market.
Figure: Xiaomi Auto has been laying out overseas markets.
Plans to go to sea
Although the timetable for Xiaomi Auto's overseas expansion has not yet been determined, Lu Weibing emphasized the company's deep history in the international market. Over the past six years, 40 to 50 percent of Xiaomi's revenue has come from outside the continent, mainly in Europe and India, which shows the success of Xiaomi Group in the international market.
Lei Jun has said that the electric vehicle market will develop to the same level as the smartphone market in 10-20 years. Lu Weibing believes that to gain a foothold in this highly competitive market, a lot of capital investment is needed. Xiaomi Auto will pay out of its own pocket, with an initial investment of 10 billion yuan, and plans to invest 10 billion US dollars in the next ten years. This shows Xiaomi's firm determination in the field of new energy vehicles.
Analysis and perspectives
The rapid development of Xiaomi Auto shows Lei Jun's strong investment and the company's efficient execution. The company's clear goal is to become one of the world's top five automotive brands within 15 to 20 years, an ambitious goal that requires deep cultivation in the domestic market and an acceleration of the pace of going global. With the debut of Xiaomi SU7 at the global press conference, as well as the release of Xiaomi Surging OS, it laid the groundwork for the global expansion of Xiaomi Automobile.
Xiaomi's investment and technology research and development in the field of new energy vehicles show its confidence in the future automotive market. However, due to the fierce competition in the market, Xiaomi needs to be flexible in responding to the changing market environment, and Xiaomi Auto needs to keep a clear head and firm belief to keep innovating and forging ahead to achieve its ambitious goals. Although Xiaomi has successful experience in the field of consumer electronics, in the new energy vehicle industry, Xiaomi is still a new calf, and the future plan to go overseas is still unknown. Its pricing will be closely related to it, although Xiaomi has already laid a lot of groundwork in the early stage, such as high R&D investment, for example, the technology has been ...... comparable to high-end carsHowever, if the price of Xiaomi cars is high, will Xiaomi's native fans still pay for it? See!
Hotspot Engine Program