With the popularization of the Internet and the acceleration of people's lifestyle, the food delivery industry has developed rapidly in China and has become an indispensable part of people's daily life. However, with the intensification of market competition and the continuous escalation of consumer demand, whether the takeaway store can still be profitable has become the focus of attention of many entrepreneurs.
First of all, we need to recognize that the market in the food delivery industry is already very competitive. In the past few years, the major food delivery platforms have continued to expand, the competition is fierce, and the market share has tended to be saturated. At the same time, with the continuous improvement of consumers' requirements for quality and service, and the public's awareness of prefabricated dishes, takeaway restaurants need to continuously improve their own strength in order to stand out in the market.
At the same time, you need to understand the deduction points and activity rules of the takeaway platform before doing takeaway, no matter what you see on the platform, Meituan red envelope merchants have to bear at least 5 yuan, Meituan will not subsidize a penny at all, if a 3-kilometer order is less than 10 yuan, basically the merchant is 1 to 2 yuan when he gets it, it is a loss of money. Such a situation can only be avoided by taking into account the pricing and starting price activities, but it is certainly unavoidable.
The entry threshold of takeaway seems to be relatively low, for example, you can choose a more remote or hidden storefront, the rent is relatively low, and the demand for personnel is relatively small, but because the traffic of the platform is relatively large, the competition is very fierce, and the unit price of most takeaways is about 15 to 20, and the first-class catering category is difficult to do, and the low unit price requires quantity, and the quantity and quality are inversely proportional.
In short, to do and learn with heart, which industry has something to do.