Attention friends who want to buy a car! Want to know how many new energy vehicles will be launched in 2024? Just read this article!
Last week alone, there were new models such as Extreme Krypton 001, Chery ICAR03, Ideal MEGA, and Leap C10 on the market, which is not counting the full Glory Edition of BYD.
If the auto market in 2023 is called the "Red Sea", then according to He Xiaopeng, this year is the "Sea of Blood".
On December 30, 2023, the new energy auto show of Judu Plaza, Nanfeng County, Fuzhou City, Jiangxi Province (**From the Internet).
In 2023, more than 90 new energy models (including facelifted models) will be launched in China, and this year, this number will reach 106, a record high. From less than 100,000 to more than 500,000, there are multiple products in each ** segment.
When more and more competitive products continue to pour into the market, the era of relying on differentiation to create a single explosive product will become a thing of the past.
The "blank market" no longer exists, and car companies have concentrated their firepower in the market segment with the largest market share.
10-150,000 yuan, and 15-200,000 yuan.
Let's start with BYD. BYD in 2023 can be described as invincible. Not only did the sales volume exceed 3 million units, winning the global new energy vehicle sales championship, but also completed the five major product layouts of Dynasty, Ocean, Denza, Equation Leopard and Yangwang. This year, BYD's sales target is 4 million units.
To achieve this goal, the range of 10-200,000 yuan is the market that must be conquered. Dynasty and Ocean series, in addition to the Glory Edition, which has bombed the market one after another, will have 7 new cars on the market this year, namely Yuan UP, Qin L, Seal 05, Sea Lion 07, Coral, Sea Lion DM-i, and Han L.
*From LatePost
In addition to BYD, Chery and Geely, two other major brands of their own brands, also have a variety of product plans in this range, Chery has Chery iCar 03, Fengyun T6 T8 T9 T11 A8, Xingtu Star Era ET, Jietu Shanhai L6 L7 and other models.
*From LatePost
Geely has Galaxy L5 E6 E7 E8, Lynk & Co 07-EMP, Lynk & Co 09-EMP and Lynk & Co E371, and its own brand friends Baojun Yueye Plus, Roewe D5X, VOYAH H37, JAC X6, Qiyuan C798, **MG 3 and Dongfeng Yipai, etc., with a starting price of less than 200,000 yuan.
*From "LatePost" From "Latepost".
In terms of new forces, the first model of Xiaopeng's MONA brand may be priced at about 150,000 yuan, and the full range of models launched this year will be run by Leap.
C15, C15, B01, B11, B13, A01, A11, as well as Hezhong Automobile's Nezha L and models codenamed EP41, are also concentrated in this range.
*From LatePost
And 10-200,000 former kings, joint venture brands in the new energy this year is still not big, for example, Volkswagen will have three cars in this ** range - Volkswagen ID7s、id.The 7 Touring and the Cupra T**Ascan, Honda has three new models: the Lingxi L, Prologue and Extreme 2, and SAIC-GM has only one Chevrolet Equinox.
*From LatePost
In fact, although there are many new cars launched in this ** range this year, to put it bluntly, we can directly divide them into "BYD" and "non-BYD". Because in the past year, BYD has proved its absolute strength in this market with its brand and sales. In 2023, among the top five models with sales of 10-150,000 yuan, BYD will account for three. At the beginning of this year, BYD Dynasty and Ocean Glory Edition have been listed at reduced prices one after another, and it is obvious that BYD will continue to attack the mainstream market of 10-200,000. Be careful, Sylphy Lavida.
*From the web.
20-250,000 is also a relatively large sales range of new energy vehicles. Within this range, there will be more new models released this year, and there will also be some new facelifts for older models.
The ZEEKR 007, which was launched in December last year, has delivered more than 10,000 units, and the Xiaomi su7, which was jokingly called "all Geely outside" by netizens, has not yet been officially listed, but it will definitely be able to fill the production capacity of Xiaomi cars this year.
NIO's second brand, Alps, will have a new model, and Xpeng will also have a new P6 model, which may compete directly with Alps' new cars. There are also Equation Leopard Leopard 3, Geometry Wing Zhen Levc L380, Kaizen CD701 E07, Chery iCar GT, Tank 300 Hi4-T, Zhiji L6, Volkswagen IDBuzz, ARCFOX Alpha T5 S5, JIYUE 07, as well as electric Mini Cooper and Mini Aceman, etcJust this list of names, do you feel that it is too crowded?
In the range of more than 250,000 yuan, there are also many blockbuster products. Ideal 2024 to hit the goal of 800,000 annual sales, supported by the L789 series of facelifts and upgrades, as well as five new cars, the already launched Ideal MEGA, and the upcoming Ideal L6, as well as the Ideal M series under the pure electric platform, M7 8 9. The ideal marketing of MEGA listing is overwhelming, but the sales volume may not rely on MEGA to carry the banner, after all, the ** of 560,000 is there. The real sales volume depends on the models in the 25-350,000 range.
*From LatePost
Xpeng X9, which will be launched on January 1, as the first new car to be launched in 2024, is still climbing in production capacity, and after the launch of the ideal MEGA, it may be able to work together to expand the territory of pure electric MPV. BYD's luxury service of more than 250,000 is Denza, and there are also N9 and N8 MAX to be launched soon, D9 and N7 will also be facelifted this year to further enhance competitiveness, Huawei's new cars include the Wenjie M8, the Xiangjie S9 cooperated by Huawei and Chery, and the AVATR 15 16.
There is no doubt that this year will usher in a big year of products, and friends who want to buy a car can consider starting. But for now, we want to talk about the harsh reality first.
A few days ago, because of the ** war set off by BYD, we concluded that those models that have been on the market will inevitably escape the fate of "falling again and again" this year. Leeks that "buy a car today, reduce the price tomorrow" may come one after another. In the strong atmosphere of the big price reduction of the old model, the new model wants to stir up waves, and it must make people feel full of sincerity and no reduction at the moment of the report.
Last week, he participated in the release of two facelifted models, the new Zeekr 001 and the ideal L series facelift, and the on-site reaction of the two press conferences was in stark contrast. The new ZEEKR 001 was announced** screaming again and again, and the scene was extremely calm after the ideal L series facelift. You can feel it for yourself.
On February 27, ZEEKR 001, which has been on sale for nearly 3 years, ushered in a mid-term facelift. On the basis of the cost of the whole vehicle of nearly 50,000 yuan, the price of the new ZEEKR 001 has not increased but decreased, and the entry model has dropped from 300,000 yuan in the 2023 model to 2690,000, and the high-end version has been reduced by nearly 60,000 yuan.
The whole series comes standard with 800V, LiDAR, 8295 chip, Yamaha audio ......The cheers in the audience rose higher and higher, and some people even shouted "Xiaomi Lei Jun Xuexue". As soon as this ** configuration came out, friends (including Mr. Lei) estimated that they had to "chuckle" in their hearts - how to fight this battle.
Lei Jun, Founder, Chairman and CEO of Xiaomi.
Backed by the big tree of Geely, the situation of the new forces is even more difficult. Ding Lei, the founder of Gaohe Automobile, once said in an interview, "With my experience, as long as you take it seriously, you can succeed even if you are a fool, because that is my professional field." "But at the beginning of the year, Gao He was in demand everywhere to continue his life.
In this hellish fight, no company can pat its chest and guarantee that it can survive, Gaohe can't, Nezha, Leap can't, and Wei Xiaoli, who has been listed, can't.
This year, there are no new products on the NIO brand on the market, and it all depends on the facelift and the second brand to support the volume, whether it is called "Alps" or "Dabie Mountain", only if this battle is fought beautifully can it continue to stay on the battlefield;
Xpeng has continued to expand in a year, investing in R&D and manpower, expanding in models, expanding product lines and scale, and pricing has become more aggressive, which has made the already stressful financial statements even worse.
With the ideal of 100 billion cash flow and 10 billion profit scale, the situation is indeed much better, but life may not be as good as last year. On the one hand, it is necessary to meet the challenge of competing products represented by Wenjie, and on the other hand, with the launch of MEGA and M789, Ideal has come to its own unfamiliar battlefield - pure electric. If you want to achieve the annual target of 800,000 units, you can't afford to miss any segment, and you may have to sacrifice part of your profits to seek scale and share.
The competition is so fierce, in the game, you will see a sea of blood, but jumping out of the game, you will see a situation that China's auto industry has never had for decades - technology, product power, brand power, competitiveness, and market share have soared collectively.
This is a situation we have never seen before, this year is difficult, next year will be even more difficult, but the gold that survives will definitely be able to stand on top of the world, let's look forward to it together!