Zhiji Auto, an emerging force in the field of new energy vehicles, recently launched the 2024 L7 model, which is priced at 2999 to 41990,000 RMB. Surprisingly, compared to the 2023 model, the entry-level ** of the new car has dropped by 3890,000 yuan, and the top version is significantly reduced by 15890,000 yuan. This pricing strategy undoubtedly shows Zhiji Auto's positive attitude in the market competition and full sincerity to consumers.
The 2024 L7 has achieved significant upgrades in terms of configuration, especially the 29The 990,000 yuan MAX ultra-long battery life version adds a number of intelligent configurations such as fatigue driving reminder, active steering, and lane centering to make driving easier and safer. At the same time, the new car also uses the Qualcomm Snapdragon 8155 car machine chip, which improves the level of intelligent hardware and makes the vehicle's intelligent system more smooth. Although some allocations have been reduced, this change is still acceptable to the market, considering the significant reduction in **.
In terms of power performance, the all-electric range of the two-wheel drive version has been increased from 675 km to 708 km, while the range of the dual-motor four-wheel drive version has also increased by 10 km to 625 km. This change makes the Zhiji L7 more competitive in the new energy vehicle market and meets consumers' demand for long range.
However, the market performance of the Zhiji L7 was not satisfactory. Since its launch in 2023, sales have fallen short of expectations, and sales have been poor for many months. In the face of competitors such as BYD Han and Geely Galaxy E8, Zhiji L7 still has deficiencies in intelligent configuration, which makes it slightly inferior in market competition. Despite the advantages in terms of comfort, the trend of declining sales is still worrying.
The launch of the 2024 Zhiji L7 may bring new market opportunities to Zhiji Automobile. It is hoped that Zhiji L7 can find its own breakthrough in the future market competition, achieve sales reversal, and contribute to the development of China's new energy vehicles. At the same time, Zhiji Auto also needs to continue to increase R&D efforts to enhance product competitiveness to meet the growing needs of consumers. Only in this way can Zhiji Auto stand out in the wave of new energy vehicles and win the recognition of consumers.