The data speaks:
According toDecember 2023China's mobile phone market ranking (market share) data shows that Xiaomi is in the first placemarket shareRanked first in China, the number of activations (non-sales) in the same month is3.48 million unitsLeft and right, judging from this table alone, Xiaomi's market share is outstanding, and before the deadline, it actually surpassed Huawei and Apple, which are regarded as high-end brands. Seeing this, do you think Xiaomi is firmly in the high-end? Don't worry, look down slowly:
Split data is now high-end:
This figure isIn the proportion of domestic smartphone sales share, Redmi accounted for it, whileXiaomi only has 30%，Even if it is optimistically estimated, count this yearJanuary, FebruarySales, that's itLeft and right, and thisThe proportion is includedXiaomi civiseries, that actually,Before the deadline, the proportion of digital series representing Xiaomi's high-end was less than 3%., this data wasHuawei, Apple is far behind!
Lack of "soul" design language:
Only talk about the design language, since Xiaomi"Rush to the top of the horn".Since then, the high-end digital series has gone through many years, and there have been many excellent and classic design cases: for exampleXiaomi Mi 6 and MIXseries,But such a design language has not been able to be well extended to subsequent models,In the context of the era when the front is a full screen,Manufacturers have to work hard from the back,fromm 10Start, single fromLook at the design language of the lens moduleThere are separate longitudinal arrangement, longitudinal can opening, longitudinal step arrangement, square steps plus center Oreo, center Oreo, square, Paris studs and other "ever-changing" designs, what a hard designer!
The official has never found a design language that suits him, and has a sustainable and recognizable design, today I think the Paris studs are easy to use, tomorrow I think the Oreo is easy to adopt, the day after tomorrow I feel that the right-angle middle frame is good to change immediately, and finally I feel that no one is good to simply "let go of myself"!
The system is hardly high-end
It's 2024Smooth and stable system is the most basic requirement of mobile phones, is also the minimum requirement, because even the2000 yuanThe fluency, dynamic effect, and stability of the mid-range machine system are very eye-catching, as oneA high-end flagship of about 4000 yuan, apparently higher demands should be made, frommiuitoSurging osThere have been peaks and valleys, fortunatelymiui14got up, but it was far from the peak, and it was difficult to run it after the word of mouth came down, and it was once scolded on the hot searchmiui12, can only rely on the current oneSurging osto save the word!
Just like our appeal for a "family car" is to be able to drive, but our appeal for Porsche is to be easy to drive and look good.
It seems that creation makes people, but in fact, it lacks core technology:
3999 yuanStartedXiaomi Mi 10bid farewell to the so-called low-price strategy and fired the first shot of "high-end", but it was encounteredQualcomm Snapdragon 865and it was done.
Xiaomi Mi 11Encountered".Fire Dragon 888"., it didn't work out, it's all Qualcomm.
Xiaomi Mi 12Met again8gen1, it didn't work out, it's still Qualcomm to blame.
Xiaomi Mi 13Encounters8gen2, it became, rave reviews, and sales were amazing.
Summary: High-end can not succeedIt mainly depends on Qualcomm's face, of courseXiaomi Mi 13It also has its own highlights: a small straight screen, balanced, and a fairly good system. But if you have your own core technology, do you still need to look at Qualcomm's face?
To sum up: low-end mobile phones sell parameters, mid-range mobile phones sell hardware, and high-end mobile phones make "experience and reverie"! Do you think Xiaomi's high-end has become a high-end?