How does Xiaohongshu advertise its potato shop?

Mondo Technology Updated on 2024-03-03

Potato shop is a virtual store on the Xiaohongshu platform, users don't need to search for your products anywhere else, they can buy them on their personal homepage, and bloggers can share their products in notes or live broadcasts. If you don't have a business license, you can also open a personal store. So how to open a personal store on the mobile phone? Next, let's take a look at the activation process through a diagram. Just follow the rules step by step.

After the opening process of the Xiaohongshu advertising potato store is completed, you can promote the products in your potato store in the form of publishing notes, and after the user plants the product, you can directly buy or enter the store to browse other good things. When the notes are given to more users, the orders may also increase. So what methods can we use to heat up Xiaohongshu notes?

1. French fries promotion

A way of advertising and promotion in Xiaohongshu is to increase the amount of notes by buying potato coins. You can also choose to promote the group, and locate the user's age, gender, hobbies and other aspects to achieve accurate delivery. You can also choose which time period to promote. Using French fries to promote can only increase the number of times the note appears on the corresponding user's homepage**, but it does not guarantee that the user will buy your product.

2. Spotlight platform

Spotlight and fries are not the same, before opening spotlight, Xiaohongshu needs to certify blue V, and then provide the corresponding qualifications to open an account. There are five kinds of marketing demands on the spotlight platform, after opening the potato shop, you can choose the purpose of product sales, and in the selection of advertising type, novices can choose the whole site intelligent investment, which includes both information flow and search. The campaign objective can select the number of orders placed for the product. After that, you can choose to add notes, and you have to choose those notes that have good interactions, so that the conversion can be good. In the conversion component, you can choose to purchase the same product, which can reduce the user's purchase path and increase the number of orders.

The choice of Xiaohongshu advertising promotion plan

For those merchants who can't turn on spotlight, you can choose to use French fries to promote. Whether it's heating notes with fries or using spotlights, it's all about promoting your own products, so merchants can choose according to their own conditions.

The content of this article was published by Juxuan Network (juxuannet)" share, forbidden without permission**!

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