Among all kinds of marketing campaigns, sponsored ads have always been a favorite of advertisers. The advantage of search advertising is that the traffic is accurate, the search behavior initiated by the user is clear, the purpose is strong, compared with other social **, the user of search advertising has a stronger desire to buy, which is more conducive to conversion, achieving advertising and marketing effect, and increasing turnover.
Bing is the world's second-largest search engine with over 100 million daily active users and provides search services to more than 700 million users in more than 70 countries around the world. Bing is still a product of Microsoft, and with the traffic blessing of the popular chat-GTP, the development of Bing will get better and better in the future, so more and more advertisers want to advertise on Bing. So how do Bing ads run? What industries can Bing ads be on? This is a headache for advertisers, and this article will answer the questions in your mind.
1. How to place Bing ads?
1.Prepare the materials
The relevant materials that need to be prepared for Bing advertising are: email address, promotion**, business license, legal person ID card, industry qualification, public verification, legal person verification, ICP filing and other materials.
2.Open a Bing ad account
There are two ways to open a Bing advertising account, find an official account opening or an advertising agency operating company.
Looking for the official submission qualification, if you are not familiar with the process, it is likely to be called back. Advertising agency operation companies are experienced, and if you find advertising agency operation assistance, you can avoid many detours. Advertisers can choose according to their own circumstances.
3.Top up your account
After the Bing ad account is opened, you can start topping up, and then carry out a series of advertising operations. Bing ad accounts start from RMB 1W for the first time, and all of them are used for advertising consumption.
4.Create an ad
Advertisers can choose the appropriate ad style according to their business needs, and the common ad styles of Bing ads include Bing search ads, Bing product display ads, app link ads, etc.
5.Continuously optimize the data model
When the advertising plan is set up and the campaign begins, it is necessary to monitor the data of the ads at all times.
On the one hand, it can effectively avoid data anomalies, stop in time, and reduce losses, and on the other hand, according to the data feedback, control variables, continue to optimize data, and continuously improve the marketing effect of advertising.
2. What industries can Bing advertising in?
50% of Bing's users are under the age of 45, 33% have a bachelor's degree, and 30% have an annual household income of more than $100,000. Placing ads on Bing ads can achieve high traffic, low **, high **, low investment and high hot advertising demand.
Bing advertising can ensure the requirements of the first amount of advertising in the early stage. Therefore, any industry can meet the promotion requirements of advertising by placing advertisements on the Bing platform.
The common industries of Bing advertising include tourism industry, e-commerce industry, education and training, financial loans, real estate, real estate and other industries.
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