1. Elements of Kuaishou creative creation
1. Authenticity
The advantages of the product account for the importance of Kuaishou advertising, highlighting the advantages of the product, which can show the most authentic content and the most original content, so that users can understand the relevant information they want to know more obviously and concretely.
2. Timeliness
This refers to the duration of Kuaishou advertising, the time of Kuaishou advertising needs to be controlled between 15 seconds and 30 seconds, and it needs to be in line with the average duration of the user's work, so that users will feel like they usually brush **, and then go to **This advertisement, the control of the duration is also to make the advertisement simpler and easier to understand, so that users are more willing to see, interested in the advertisement, and then click on the details to understand the consultation.
3. Integrity
When running Kuaishou short ads, it is best to express all the concepts of a brand advertisement, so that users can see a complete advertising process and let users understand the content of the full ad at one time.
4. Clarity
The blurry image quality will make users mistakenly think that the quality of the product is poor, and when the user thinks that the quality of the product is poor, they will not want to click on the ad, let alone want to know about the ad.
5. Guidance
By guiding users to act, just like the phrase "heart is not as good as action", when the user clicks into an advertising page, it means that it is interested in the advertisement, and at this time, some users do not know how to operate, and will stop clicking on the column to enter the page, then the next need to tell the user how to act, how to operate.
Second, the form of Kuaishou advertising creative creation
1. Shooting
Shooting is to assign the content you want, you can shoot the actual lot, that is, you can go to the location to shoot, you can also shoot the screen, of course, this is all about situationalization, to link things one by one, to form a complete **, you can add people, things, items, etc.
2. Editing
Editing is the need to prepare some small ** in advance, and edit them into a related and complete ** advertising form, which will require some special effects production, real human narration and professional dubbing, etc., which will make the whole Kuaishou advertisement look or sound more vivid and more attractive to users.
3. Deduction
Interpretation is the need to have a situational mode, so that the whole Kuaishou advertising is connected with life, more story-based, the advertisement will be more interesting, so that users are more curious about the advertisement, so as to make the Kuaishou advertising marketing better.
4. Patchwork
Patchwork can be displayed on the upper and lower screens, or it can be displayed on dual screens, which is to piece together the two**, which can enrich the entire Kuaishou ** advertisement and make the user click-through rate better.
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