Recently, the news of the price reduction of the iPhone 15 series has appeared again, it turns out that compared with the original price on the official website, Apple's official channels have reduced the price by more than 1000 yuan, and to the third-party channels, the iPhone 15 series has been reduced more ruthlessly, it can be said that the iPhone 15 series is the weakest generation of products in recent years, so why did the iPhone 15 series end up in this situation?
In this regard, many netizens think that the iPhone's ** was laid down by Huawei, so is this view reasonable? This view is still very reasonable, after all, as far as the domestic market is concerned, in the high-end market, it can be tough with Apple, and the only brand that does not fall behind is Huawei, this time the return of Huawei Kirin chips, Huawei Mate 60 series has seriously impacted Apple's market.
This can be seen from the mobile phone market data in Q4 2023, Apple's market share in this quarter increased by 10 year-on-year6%, on the other hand, Huawei's market share soared by 793%, you must know that the fourth quarter includes the peak sales period of Double 11, and the Huawei Mate 60 series was still in short supply at that time, if the supply is sufficient, Huawei can seize more markets.
In addition to the Huawei Mate 60 series, which has seriously impacted Apple's market, other brands have also caused a certain impact on Apple, among which the more typical one is Xiaomi 14, which has brought a lot of impact to the standard version of the iPhone, which is from the activation data after the release of the Xiaomi 14 series, as well as the year-on-year increase in Xiaomi mobile phone sales in Q4 of 2023 by 384%, some clues can be seen.
Of course, striking iron still needs its own hardness, and the reason why the iPhone 15 series really ended up in this situation is that, as netizens said, squeezing toothpaste requires a price. Behind squeezing toothpaste, it reflects Apple's arrogant attitude, just like Liu Cixin's "Three-Body Problem"** said that "weakness and ignorance are not obstacles to survival, arrogance is".
Apple's arrogance on the iPhone is mainly reflected in knowing the shortcomings of the product, and domestic users have also put forward relevant needs, but Apple is still unmoved and continues to go its own way, for example, in terms of performance, although Apple's A-series processor is very strong, but because the heat dissipation is not in place, it affects the performance, and it is easy to overheat in summer.
On the storage collocation, the stalk circulating on the Internet is that Apple's storage is more expensive than gold, and in 2024, the mobile phone will still start at 128GB, upgrade to 256GB and increase the price by 1000 yuan, Apple computer will also start at 8+256GB, upgrade to 16GB memory to add 1500 yuan, upgrade to 512GB flash memory and 1500 yuan, can you stand this operation?
There is also a standard version that does not use a high brush screen, the battery is reluctant to give a big one, the fast charging is still the tail of the crane, and the photo is also thrown off by the Android phone at the same price, etc., in the face of so many slots, the iPhone 15 series has added a 5X telephoto this time, and it is only given to the iPhone 15 Pro Max, this toothpaste is too crowded.
In general, it is estimated that Apple did not expect that the Huawei Kirin chip would come back so soon, or felt that the Huawei Mate 60 series equipped with related chips would not have such a big impact, after all, in terms of performance and energy efficiency, the Kirin 9000S will be beaten by AppleA17 Pro, but everyone has actually endured Apple for a long time, and now that there is a new choice, why bother to suffer that anger again? So the iPhone 15 series ended up in this situation, more of a self-inflicted one.