A loaf of bread for a few tens of dollarsHundreds of dollars of toast per servingA cake of a few hundred dollarsIn recent years, the topic of expensive bread and pastries has been on Weibo hot searches many times.
At the same timeThere are bakeries that discard bread in a dayFills a sackSome have a loss rate of more than 50% How serious is the waste phenomenon in bakeries Related topics rushed to the hot search on February 29, causing netizens to pay attention to heated discussions.
Xinhua Viewpoint" reporter recently found in some bakery stores that some businesses have takenMarketing methods such as high pricing, large packaging, and filling shelves have led to abnormally high loss reporting rates and serious waste.
Some stores discard unsold bread directly.
A clerk at a bakery in a western city said he was in charge of counting the bread that had not been sold that day, putting it in a black bag and discarding it. The bread will go to the wet waste treatment plant. The clerk saidOne sack of bread can be filled every day from Monday to Thursday, and half a sack is discarded every day from Friday to Sunday.
Similar sights are not unique. At around 9 p.m., the shelves of a variety of steamed buns and bread were left over in the Chinese pastry sales area of a large supermarket in the city; Compared with the number of pastries that the reporter saw at noon, there was still nearly half left. "If the discount is not sold at noon the next day, the noodles will have to be reported as lost. ”The clerk said.
Ms. Wen, a consumer in Guiyang City, Guizhou Province, usually likes to eat bread, and sometimes when she goes to buy bread at night, she encounters a store and throws away a large amount of unsold bread, which is a pity. "On the one hand, it is expensive, and on the other hand, there is a lot of waste, is there no way to balance? ”She said.
A brand bakery chain will throw away the food that is not sold out on the same day. Photo by Xinhua News Agency reporter Xiang Wenhao.
The lifeline of a bakery product is only 4 hours at most, and the taste changes as soon as the time passes. There is a risk of expiration after 24 hours. How to deal with the unsold products is a big problem. There are two types of loss reportingThe first is to return to the factory for reuseFor example, we will cooperate with breeding enterprises to convert unsellable products into feed; The other is to throw it away quietly。A food sales manager in Guiyang told reporters.The person in charge of a number of baking companies told reportersA daily margin of 5% to 10% means that the loss rate is in a healthy range. The reporter recently visited 20 bakery stores in a provincial capital city in the west and found thatMore than half of the stores have an industry average of more than 10% of product loss rates.
The leader of a catering loss reduction team in Shanghai recently visited 10 bakeries and found thatHalf an hour before closing, thousands of loaves of bread were thrown away, and some stores reported a loss rate of more than 50%.
Why is there a high rate of loss reporting and a lot of waste?
Industry insiders believe that it is an industry practice to report and dispose of unsold bread, butSome business strategies that ignore social benefits exacerbate waste in the baking industry.
A bakery clerk said that during the baking process of bread, there were some defective products that were not very good-looking, made a little smaller, and baked a little burnt, which were not good, so they had to be thrown away.
Blindly pursue "big" packaging and "full" shelves. Some large supermarkets only sell bread in large packages, and there are almost no options for small portions, making it difficult for ordinary consumers to eat all of them within the expiration date.
Some supermarkets and bakeries pursue the visual impact of full shelves. "The variety must be complete and the windows must be full, so as to arouse consumers' desire to buy. If a guest sees that the window is empty and thinks that there is nothing left, they will turn around and leaveThere are even shops that bake bread at night. The head of operations of a large chain supermarket said.
The brand premium is high, so it is "impossible to lose" if the loss is high. Industry insiders told reporters that the baking industry is a traditional high-premium industryEven if the loss and waste are added, there is still a lot of room for gross profit margin.
Netizen voices. In this regard, some netizens said.
"No wonder bread is getting more expensive the more it sells".
Some netizens made suggestions about the phenomenon of waste.
"Original price during the day, discounted at night**".
"Buy one get one free".Wait.
There are bakeries that are actively taking measures
Reduce the rate of loss of bread
According to an employee of a food company in Guiyang, they are currently using itThe blind box is sold at a 50% discount to deal with the damaged products on the same day. "By measuring the sales volume of each product, pre-selecting products with sales potential, and scientifically combining products at different prices into blind boxes to ensure the balance of cost and profit. In this way, the loss rate can be reduced by two percentage points per store. ”**丨Xinhua ViewpointEditor丨Ning XiaEditor丨Jiang XiheProofreading丨Tang KailinreviewNuclear丨Chen YuProducer丨Zou HuanjunPrevious Selections 988 sets! Affordable rental housing will be built here in Yulin.Maintaining product quality cannot be an excuse for waste. A bakery clerk in Beijing suggested,The store can distribute defective products that meet food safety requirements and unsold food to employees as free benefits for internal "digestion".
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