business promotion
Outstanding people
Hebei Sany character series.
Figure: Liu Tao won the "National Sales Champion" in 2023 by the Pump Division Division
Liu Tao, a native of Tai'an, Shandong, is currently the general manager of marketing of Hebei Sany Machinery and the manager of Shijiazhuang region. He graduated from Shandong University of Science and Technology in 2004 with a major in marketing. In September 2007, he officially joined Sany. He has been responsible for the market development of Sany concrete equipment in Qinghai, Shandong and other places. He joined Hebei Sany in March 2021 and is mainly responsible for the regional business of Shijiazhuang. In the blink of an eye,This year is Liu Tao's 17th year in Sany, and he is a veritable "old man" of Sany.
Key achievements: 
Figure |Liu Tao won the 2023 "Traditional Product Sales Champion" of Hebei Sany
In 2022——
Hebei company "mixer truck sales champion".
Hebei Company "Annual Sales Champion of Electric Products".
Hebei company "traditional products annual sales runner-up".
In 2023 -
"National Sales Champion" of Pump Road Division
Hebei company "mixing plant sales champion".
Hebei company "mixer truck sales champion".
Hebei Company "Annual Sales Champion of Traditional Products".
Hebei Company "Class V Customer Breakthrough Award".
Hebei Company's "New Product Breakthrough Award".
The first batch of electric sweepers of Hebei company were sold
The first batch of electric mixer trucks in Shijiazhuang area were sold
Figure |Liu Tao won the 2023 "Sales Champion of Mixing Station and Mixer Truck" of Hebei Sany
Figure: Liu Tao won the 2023 "Class V Breakthrough Award" of Hebei Sany
Figure: Liu Tao won the 2023 "New Product Breakthrough Award" of Hebei Sany
In 2023 -
It was Liu Tao who achieved the "Grand Slam".
and a year of "great harvest".
Personal sales of nearly 1500 million yuan
Market share of mixer trucks, mixing plants, etc
The industry is far ahead
"Get the prize and get the soft".
Yes to this "old Trinity".
The most tangible recognition.
Hard work pays off!
also became this "desperate Saburo".
Able to achieve brilliant results.
Preferably a footnote. part 01
Love at first sight, dreams set sail.
In 2004, Liu Tao had just graduated from university. In order to seek a "comfortable", "stable" and "close to home" job, Liu Tao entered a local state-owned enterprise in Shandong Province to sell a certain brand of truck cranes.
After working for a while, Liu Tao "regretted". The too "leisurely" working environment made Liu Tao feel that he had encountered a "bottleneck". "It's not a way to 'mess' like this......”Liu Tao began to look for new job opportunities.
By chance, Liu Tao saw a "big guy" working next to the construction siteThe red boom, the yellow outriggers, and the sonorous and powerful sound of concrete pumping with its own "rhythm".It attracted Liu Tao's attention. It was from this day that Liu Tao became deeply interested in the enterprise "Sany Heavy Industry".
After an in-depth understanding, Liu Tao was deeply attracted by the absolute strength of the Sany brand, the unique advantages of concrete equipment, and the broad prospects of the pumping market. "Here's your chance! Liu Tao made up his mind to join this global leader in concrete machinery.
Submit resumes, preliminary examinations, re-examinations, departmental interviews, general manager meetings, company training, marketing pre-job training, pre-job internship ......After going through multiple assessments, "passing five levels and cutting six generals".Liu Tao finally became an official "Trinity" and completed the first step of "Dream Sailing".
part 02
Rooted in Qinghai and dedicated to youth.
After the pre-job training, Liu Tao was assigned to the Ganqingning Branch of the Pumping Division (Gansu, Qinghai, Ningxia) at that time. Due to the "vast land and sparsely populated" and difficult conditions, most marketing personnel are reluctant to go to the Ganqingning area when assigning. But Liu Tao took the initiative to ask, "Someone has to do difficult things, and the more difficult the place, the more opportunities there will be." ”
No one thought that Liu Tao would take the initiative to work in Qinghai, and what he didn't expect was thatLiu Tao stayed in Qinghai for 11 years.
The harsh natural environment, the weak market foundation, and the long-term loneliness of guarding the frontier alone did not wear out Liu Tao's passion for work. "Humanity is great because of dreams. The path is chosen by yourself, and no matter how difficult it is, you must stick to it. ”
In the face of altitude sickness, he learned to adapt slowly; In the face of a completely unfamiliar market, he got up early every day to visit customers and establish his own market "database"; In the face of the different demands of customers, he adapts measures to local conditions, prescribes the right medicine, and tirelessly recommends the most suitable solutions and ...... for customers
Gradually, the market in Qinghai has gradually improved, and the Sany brand has also taken root in Qinghai.
In the past 11 years, Liu Tao has traveled to Xining, Yushu and other places to open up markets, and "traveling thousands of miles a day" has also become the "normal" of Liu Tao's work.
A dangerous experience while working in Qinghai still makes Liu Tao still have lingering palpitations.
One day in 2011, on the way to Xining to visit customers, the vehicle driven by Liu Tao accidentally rushed off the main road and slid to the side of the road due to the high speed. "It's just 05 meters and fell off the cliff ......”Liu Tao recalled"It's good that I'm dead. A few Tibetan compatriots passing by helped me push the car to safety, and finally saved my life. ”
In the early morning of April 14, 2010, 7Level 1**. The sudden disaster left Yushu devastated, displacing hundreds of thousands of people.
Disaster is an order, and time is life. Sany quickly organized professional equipment and rescue teams to go to the disaster area, racing against time to save lives and help the people in the disaster area tide over the difficulties as soon as possible.
Figure Sany participated in the rescue of Yushu**.
Liu Tao was also a member of the rescue team that year. "The colleagues involved in the rescue are in a race against time, and sometimes there is no rest for days and nights. Although it was very hard, it was worth all the effort. ”
The responsibility of the state is greater than the profit of the enterprise. Liu Tao also vividly interpreted the basic responsibility of a "Lao Trinity" to give back to the society with practical actions.
11 years have passed in a flash. Liu Tao often lamented that the "white and tender" skin of the year had been tanned into "plateau red", and the "little fresh meat" of the year had also weathered into "old bacon". What has changed is the complexion, body and appearance, and what has not changed is the sincere blood that remains young forever and the young heart that chases higher dreams.
part 03
Turning to Hebei, the dream blossoms.
In March 2021, Liu Tao officially joined Hebei Sany and was responsible for the sales of concrete equipment in Shijiazhuang. Years of work experience in the concrete machinery industry have made Liu Tao more comfortable and confident in the face of new regions and new markets.
In addition to the swarthy **, Liu Tao's "diligent" work attitude also left a deep impression on his colleagues in Hebei.
"God rewards diligence" is the life creed that Liu Tao has adhered to from Qinghai to Hebei. Through continuous investment in the market and enthusiastic service to customers, Liu Tao quickly gained a firm foothold in the Shijiazhuang market.
In just one year,Sany's product sales in Shijiazhuang area continued to rise, and its market position was stable and improving, and its brand reputation was continuously strengthened.
In 2022, Sany Group actively practiced the national "dual carbon" strategy and regarded "electrification" as an important development directionThe Hebei region has also ushered in a once-in-a-lifetime development opportunity.
In March 2022, BBMG Group and Sany Group signed a strategic cooperation agreement in Beijing. Hebei Sany has communicated with Shijiazhuang Jinyu many times in depthA new energy revolution of "oil for electricity" has become imperative.
Through many product promotions and technical exchanges, Liu Tao introduced the main advantages of Sany electric products to users in detail, as well as the actual benefits brought by "oil and electricity difference" to users. "Although the purchase cost is slightly higher, the cost of use is greatly reduced. The strong alliance between the two sides will definitely bring great benefits of 1+1>2. ”After careful consideration and comprehensive comparison, the most cost-effective Sany electric mixer truck successfully entered the final vision of Shijiazhuang Jinyu.
At the end of April 2022, the first batch of 10 electric mixer trucks in Shijiazhuang were successfully stationed in Shijiazhuang Jinyu; In November 2022, the second batch of 20 electric mixer trucks joined Shijiazhuang Jinyu concrete transportation family ...... again
The good use effect and perfect service guarantee have also made other commercial concrete enterprises in Shijiazhuang have a more resolute determination to replace electric mixer trucks. Return to the company for inspection, data calculation, program promotion, product comparison, driver training ......Liu Tao fills his schedule with his daily work, and he has also gained more Sany users in a short period of time.
Figure: Shijiazhuang area ushered in the delivery of electric mixer trucks one after another.
In November 2023, Hebei Sany ushered in the "milestone" of electric mixer trucks"Sany Heavy Industry South Hebei Region 2023 400th Electric Mixer Delivery Ceremony".It was successfully held in Shijiazhuang. In 2023, Hebei Sany will sell a total of 454 electric mixer trucks, ranking first in the country, and its market share is far ahead.
In 2023, Liu Tao will sell a total of 116 electric mixer trucks, accounting for 1 3 of the total sales volume of Hebei Company. In the fields of key projects, key customers and V-type customer development, Liu Tao is also a pioneer and a leader. The trophies and honors are the best affirmation of Liu Tao's hard work over the years.
In the special year of "2023", Liu Tao used his love, sweat and perseverance to write a meaningful "sales legend".
part 04
Relying on Sany to realize oneself.
Figure |Liu Tao taught training for the Hebei marketing team.
Behind the achievements is the unknown silent dedication and the gritted teeth of ordinary people. The dedication to work intensity and frequent business entertainment made Liu Tao's body light up with a "red light".
At the beginning of 2022, Liu Tao was admitted to the ICU due to sudden pancreatitis. After emergency rescue and several days of focus, Liu Tao finally turned the crisis into safety and turned the danger into a disaster. Walking through the "ghost gate" again also gave Liu Tao more personal insights into work and life.
"Don't choose comfort at the age of struggle, don't choose to lie flat when you struggle. This is a passage often said by Mr. Liao Lei, the leader of the company, and I often use it to encourage myself. ”Liu Tao's words were less impulsive, more calm and calm"Thanks to the company's platform for making Liu Tao successful. ”
17 years has made an ignorant teenager grow into a mature and stable man. This is Liu Tao's 17-year marketing story, and it is also the true epitome of many Sany soldiers who are rooted in the front line and fulfill their duties.
The wheel of history is rolling forward, no matter how the market changes, only in their respective jobs conscientious, courageous, willing to dedicate, use"High standards of current affairs".Be strict with yourself in order to be on the great platform of SanySeize the opportunity, shine brightly, and light up your own wonderful life.
Make every effort to achieve Trinity. Relying on Sany to realize oneself. This is the story of Liu Tao, and it is also the common story of all Trinity people who work hard for their dreams.