In today's wave of digitalization, the rise of the metaverse concept has gradually penetrated into our life scenes.
However, in the face of the advent of the digital age, what kind of attitude and understanding should children have to gain a foothold and survive? As Aristotle mentioned, the three factors that gave birth to philosophy and science: amazement, leisure, and freedom, became the primary conditions that distinguish the human mind from artificial intelligence.
The subjective dialectic of objective things, as well as critical thinking and creativity, create our present rich life, and are also the core of cultivating the scientific spirit.
In October 2023, Xinhua Bookstore, located in Sipailou, Hefei City, took advantage of the opportunity of iterative upgrading to create the first complex bookstore in China with the metaverse as the experience scene - Yuan Bookstore.
The core of the theme of Yuan Shufu is based on Aristotle's theories of "surprise", "leisure" and "freedom". Not only is a programming science lab planned in the store, but also big data, image recognition and other technologies are combined in operation, so that readers can find, buy and borrow books at the same time.
In this way, it promotes the innovation and upgrading of service models and user experience, and perfectly explains what is a metaverse cultural space experience that combines "surprise", "leisure" and "freedom".
Inherit the rhyme of a place
A cultural landmark rich in history
Located in Hefei City, Anhui Province, Luyang District, the four arch building business district, the earliest can be traced back to the Ming Dynasty Jiaqing period, according to the "Hefei County Chronicles" recorded, "four arches, in the south of the town Huai Lou, the first Yuan. In the twenty-fourth year of Qianlong, the prefect Wang Chen rebuilt ......In the eighth year of Jiaqing, the prefect Zuofu was rebuilt. ”
Today's Sipailou has already become the most prosperous commercial area and the original concentration of Hefei City, surrounded by many cultural and commercial infrastructure. There are Li Hongzhang's former residence, Hefei Department Store and Xiaoyaojin Park nearby, witnessing the cultural and commercial development process of Hefei.
The Xinhua Bookstore located in Sipailou is located next to the main road of the city - Changjiang Middle Road, less than 300 meters away from the Sipailou subway station, which not only enjoys the residual value brought by the extreme core of the business district, but also plays a pivotal role in the development of local culture.
Liberal arts experience
The effective combination of humanistic atmosphere and scientific and technological texture
As a cultural and creative bookstore focusing on the metaverse experience, Yuan Book Company includes two experience spaces, Anhui Xinyun Bookstore and Yuan Book Company, of which Wan Xinyun Bookstore focuses on leading the transformation and upgrading of the publishing industry, extending books, newspapers, periodicals and other content to online through electronic publishing and combining with Yuan Bookstore's offline platform.
Yuan Bookstore, on the other hand, is more inclined to create an offline five-senses experience of the metaverse, by setting up projects such as a racing track, a programming area, a VR experience area, and an intelligent Go game, combined with the reading and purchasing areas of traditional bookstores, to create a comprehensive spatial experience of integration of culture and technology, and provide more possibilities for the development of diversified business boundaries of bookstores.
The stores in the Yuan Book Bureau can be divided into four areas: Tuli World, Tuli China, Map Gallery and Geographic Cultural and Creative Industries, and each area is presented through technologies such as digital twins, 3D reconstruction and metaverse passes.
It not only vividly restores the real scene around the world, but also uses AI virtual shopping guide to interact in real time, providing customers with functions such as store information query and talent display. In the catering area of the store, corresponding catering interactive robots are also arranged, which can not only provide customers with catering, but also interact deeply with customers, bringing customers a unique "cyber" shopping experience.
Compared with traditional bookstores, Yuan Book Company is not only a cultural experience space full of humanistic atmosphere and technological texture, but also upgraded to a cultural landmark of Hefei science and technology innovation through this form of innovation, so that readers can experience rich and subtle scientific and technological scenes in every corner.
Fusion of wisdom and books
The chemical reaction of "text" + "branch".
Once upon a time, the general public's understanding of bookstores and libraries was still stuck in the word "quiet".
However, with the advent of the digital era, more and more cultural business venues have gradually transformed into local cultural exchange hubs, and have become complex public places that integrate a variety of daily life functions.
As the most popular cultural management brand in China, Xinhua Bookstore has assumed the national development responsibility of "eradicating illiteracy and literacy" from the early days of its establishment, to the cradle of domestic academic and cultural science popularization in the middle period, and now it has become a pioneer in the experience of the digital wave. It can be seen that the development trend of science education in the future will be faster and more intelligent and digital will be popularized to the society faster.
Admittedly, it is not quite desirable for a regular complex bookstore to create a project with such an impact. However, we can still find the future development trend of the cultural and creative industry from the benchmark project of Yuan Shuhui as a local cultural undertaking.