Recently, BYD with its Hantang Glory Edition model with 16The shocking starting price of 980,000 yuan once again demonstrates its excellent cost control and strong market pricing power in the field of new energy vehicles. This move is like an "intensive bombardment", so that fuel vehicles once again break the defense. Not only did Apple CEO Tim Cook admire BYD's cost advantage, but even Apple's rumored car-building plan was shaken; At the same time, new brands such as Xiaomi also followed suit and adjusted their strategies and revised their product pricing PPT overnight.
The launch of BYD Hantang Glory Edition can be called another milestone for BYD in the mid-to-high-end new energy market, continuing its glorious history in this field, as if reproducing the "governance of Wenjing" and "the governance of Zhenguan" in history. With the greatest sincerity, the most extreme efforts and the most sensible strategic layout, BYD has successfully leveraged the pattern of the domestic new energy market of 200,000 yuan, leading China's independent automobile brands into a new "prosperous era of the new century". The performance of the terminal market has confirmed the effect of BYD's head concentration, and consumers have formed an inherent perception of "BYD as the first choice" when buying cars.
It's worth noting that over the past few decades, automobiles, one of the few big-ticket commodities that have not risen significantly in line with inflation, have changed dramatically in terms of the driving experience that cars offer at the same price point. Among them, BYD and many other national industries have made great contributions, which have effectively prevented the technological monopoly and oppression of foreign companies in key fields, making Chinese consumers the real beneficiaries of "low electricity than oil" in the electric drive era.
At present, the new energy vehicle industry is in a similar stage of explosion in the smartphone industry around 2010, BYD's move will undoubtedly accelerate the process of industry competition and promote the industry's early transformation and upgrading. In the face of BYD's undifferentiated market competition pressure, other brands are facing unprecedented challenges in the upper market, whether they choose to follow up or stick to it.
The first battle of BYD Qin plus glory version has caused a shock in the whole industry. As more car companies respond and adjust their strategies, the market space for joint venture A-class cars is increasingly squeezed, and in the B+-class and even C-class fields, the possibility of ordinary joint venture brands breaking through is becoming more and more slim. If the market share of the B-segment car is lost at this critical moment, the joint venture brand will face a grim situation from which there is no way to retreat. The essence of "electricity is lower than oil" is the tide of "electric leather oil life" led by BYD, which is profoundly changing the pattern and future trend of the entire automobile industry.