Apple announced its withdrawal from the car-making industry! Lei Jun, Li Xiang, Musk,He XiaopengVoices have been spokenAppleThe cessation of electric was recently announcedCarsThe car building project is a huge decision for a company that has always enjoyed a reputation for technological innovation and market expansion. According to the report, nearly 2,000 employees of Apple's car-making project were very surprised by the news, and some employees were transferredArtificial intelligencedepartments, while others withCarsHardware-related employees are facing layoffs.
This decision has caused widespread concern and speculation in the industry. Apple had previously planned to launch an electric vehicle in 2026Cars, but now it will be postponed until 2028 and the level of autonomous driving will be lowered from L4 to L2. However, now Apple's car-making progress has changed from a delay to a "long way off". The "Titan Project" began in 2014 when Apple assembled a team of about 200 people and began to explore how to build a car. However, Apple's plans to build a car have been in a state of flux due to management disagreements and technical and policy difficulties.
For Apple's decision to abandon the car,TeslaCEO Elon Musk responded with "salute" and "light a cigarette" memes. He said that a familyCarsThe natural state of the company is death. IdealCarsCEO Li Xiang believes that this is the right strategic choice for Apple, becauseArtificial intelligenceIt's Apple's battle. He pointed out that it was donetocofArtificial intelligence, Apple will be a $10 trillion enterprise; Artificial intelligenceLose, and Apple will become a $1 trillion business. Li Xiang thinks,Artificial intelligenceThe topmost entry point to all devices, services, applications, and transactions.
Lei JunXpeng MotorsChairmanHe Xiaopengand so on. Lei Junsaid that Xiaomi is still firmly committed to the car-making strategy; He XiaopengIt means that they have entered the new entrant beforeCarsCompanies in the industry will all be out by 2024, but Apple is not expected to exit in 2024.
Currently,CarsThe intelligence of the industry has entered an "acceleration period". In order to improveCarsThe level of intelligence, the leading car companies are upgrading the electronic architecture of the whole vehicle. The penetration rate of various intelligent driving assistance functions is also increasing. Lidarand other related industrial chains will also usher in development opportunities. It is expected to be by 2024,LidarThe market space will exceed 100 billion yuan.
All in all, Apple has decided to withdraw from the car-making industry and choose to focusArtificial intelligence, which is a decision with huge implications. It also foreshadowsCarsThe industry is ushering in an "acceleration period" of intelligence.