Poster Design Management "Professional Leadership" Management Perspective
What does a "professional leadership" perspective look like? What is included in poster design management? What role do we use? It can even be said that what management tools do we have to make our design in the art design management carry out an effective "dynamic cycle flow"? And how can we achieve this "targeted purpose management" process operation?
In terms of organizational systems, there are generally two modes:
One is function-based, dividing each functional department corresponding to a professional division of labor, or corresponding to a product line, whose responsibility is daily work tasks; The other is project-based, where members of various functional departments form a project department to be responsible for one or a type of project, and its responsibilities begin with the beginning of the project and end with the end of the project. Obviously, poster design management has the attributes of the above two modes; There is a professional division of labor, and most of them accompany the beginning and end of a certain project.
Broadly speaking, an organization is a system of many elements that are interconnected in a certain way. In a narrow sense, an organization refers to a collective or group of people who cooperate with each other to achieve a certain goal. Organization in the narrow sense refers specifically to the population and is used in social management.
We treat poster design management as an organizational system. The designer arranges the design elements within the organizational system leader to "each in its place" and "each performs its own duties". The designer's design behavior is an act or behavioral process in which the right is used to exert influence on the design elements of the work in order to realize the design needs of the work. Leadership includes five essential elements, the leader (designer), the led (design primary color), the object of action (i.e., the objective environment), authority and leadership behavior. According to this division, the organizational behavior of poster design is to grasp the organic relationship between graphic design, text design, color design and layout foundation and structure. the way in which the various elements of the design management are related and interact with each other in the visual perception; Methods and means used to form the thematic space, size ratio, arrangement, hierarchical relationship and art form between the various elements. In the design process, if you grasp the internal connection and connotation of the whole picture, you can achieve the unity of content and form.
We are accustomed to the long-term job management responsibilities, but also the ears and eyes of the acceptance of work, to carry out, work, and deliver work. The "professional" project function of professional designers is always to create an excellent poster work that is deeply loved by people, expresses the characteristics of the product, reflects the corporate culture, and embodies the corporate brand symbol. The design project management responsibilities are manifested in the graphics, colors, and visual elements of the text on the presentation of the works, and the information is conveyed through various forms such as symmetry and balance, rhythm and rhyme, so that people and the poster not only have visual communication, but also communication and interaction from visual extension to psychological activities, so that the first person can understand the information and meaning of the poster itself in a short period of time.
The Tao Te Ching says: "The way of heaven is to make up for the deficiency when there is more than is lost." "The way of heaven is the most inviolable law, the way of heaven is the natural law of the environment in which human beings live, this law is the way of heaven, and the way of heaven pursues the conservation of all things. How to achieve conservation of art and design? How to improve the "more than what is lost and make up for the short"? To put it simply, it is to remove the superfluous imagination and make up for the lack of management. The poster art element utility design and the poster ideological effect design constitute the poster design matrix management, which is characterized by the fact that the poster elements have a dual leadership position of "design intent" + "location management, training charm, and audience synaesthesia", that is, to build a pattern of unity and balance between the two rights of poster narrative ideology and culture and art.
In the matrix management system of "dual leadership management", the organizational management can be quickly determined, and the theme management of the project design is also quickly formed, and the management structure is clear, that is, the poster theme task and the main line structure management. However, the beginning of the work is also the starting point for the formation of conflicts, and the mutual support of both parties can become a bond when there is time. In the project exchange, we can and can focus more on the contradiction of "vision cognition" and mutual accusations, and cannot form a unified cognition. Design needs to be "classified" according to cognition; Set up the design product elements according to the visual perception of graphics, information, concrete, time, space (imagery) "number sitting", the formation of project plans or samples; Let the contradictions caused by "differential cognition" be reduced, so as not to hinder the progress of our work to the next step.
Let's take an example. We're going to talk about the relatively funny Xiaomi logo. Let's take a look at the difference between the old and new logos. After Xiaomi's new logo was officially announced, the first thing Lei Jun said was: "Will this logo make everyone a little disappointed?" Isn't this what is square and round? ”。Behind the logo is actually the corporate image and corporate culture, but also reflects the aesthetic ability and business philosophy of the decision-maker. So when designer Kenya Hara said that Xiaomi's brand vision should be integrated into Eastern philosophical thinking, this new logo was already worth two million in Lei Jun's heart. The universally accepted truth in the design circle is that "the best design is the best design if it is not messy", and well-known brands are also the most taboo about major logo changes, because it will lose its recognition. The rounded rectangle suddenly transforms from a conventional static to a jumping dynamic effect, which is also in line with the design concept of looking forward to the future. This case illustrates how important it is to recognize the same knowledge points as "two leaders" to become "dual leaders", and to see the role and impact of professional leadership in projects.
Through the case, we can conclude that the growth process of our professional "leadership" of designers is also the "skylight on the ceiling" that opens the vision. Break through the inherent bottlenecks, actively look for the breakthrough you want, in the process of artistic thought and artistic expression, we can be like all children who explore the world. All the information can be simplified into expression symbols, which can be reversed to the brain, and errors can be corrected at key points, which also makes the linkage smoother and the correlation more obvious. By explaining, do you think this is a classic of backpropagation? From the form of software, art, and design, to the transition of creative form and emotional form. The process of moving from a closed state to an open state. By comparing the original with the desired results, and then changing the links between the visual neurons layer by layer, we will reassemble to get the structure we want. It's about reversing and reversing, and having time to change a little bit, much more than that.
Such an enhanced management scenario unleashes more new possibilities. In the digital world, because there are already so many options and possibilities, the impact of new things will be more complex in the future. We can foresee and do the matrix management has become one of the compulsory courses on the road to the growth of designers. It can improve the perception of the designer, make the visual context of the work clearer, the idea clearer, the structure more balanced, and the artistry of the work more exquisite. The structure and expression of the poster design also change from point to surface to body, showing the evolution of the multi-dimensional, multi-angle and multi-level spatial composition system. Due to the establishment of the design consciousness of the evolution from "grouping" to the formation of a "structured system", the effect of the design, the high gorge out of the Pinghu Lake, is refreshing, and has gradually evolved into a process that is convenient for the viewer to consciously find, remember, review, associate and synaesthesia.