The once beautiful Hema is now in a predicament. Store layoffs, temporary staff transfers, freight rates**...This series of changes has raised questions about the future of Hema .
According to people familiar with the matter, in order to save costs, Hema Fresh has begun to convert store employees into temporary workers in many cities. This move is undoubtedly a great damage to the rights and interests of employees, and many employees tearfully signed transfer agreements. However, this is only part of Hema's money-saving strategy.
On the consumer side, the changes in Hema are also obvious. The increase in the threshold of free shipping and the collection of packaging fees make consumers feel that Hema is becoming more and more picky. Hema was once known for its high quality and high service, but now it has lost the trust of consumers because of these small money.
So, why did Hema do this? The reasons behind this are worth pondering. Is there too much pressure from the market competition, or is there a problem with internal management? In any case, these changes reflect the unprecedented predicament that Hema is facing.
However, for consumers, they are more concerned about how Hema will respond to this dilemma. Will you continue to adopt a money-saving strategy, or will you return to your original intention and regain the trust of consumers? None of this is an unknown.
Here, we can't help but ask: can Hema get out of the predicament? How will it balance cost with quality of service? How should consumers perceive these changes? Let's wait and see!