Good evening, friends Recently, it has started to snow in various places, and friends should also pay attention to keeping warm
At the moment of eating melons tonight, Peach is still by everyone's side, and today I will talk about the "first brother" in the live broadcast industryDong Yuhui.
Dong Yuhui believes that many friends should be very familiar with him, and in the past two years, he has also relied on his unique style to make a name for himself in the live broadcast industry
Originally, Dong Yuhui and his friends have always beenNew Oriental education and training industry elite;
However, after the industry is lonely, they are about to face "unemployment", but these people have smart little brains and will soon rely on itCulture brings goodsway, so that the live broadcast room is booming.
Therefore, the live broadcast room of "Oriental Selection" is also rising rapidly, especially Dong Yuhui, who relies on his personal charm and unique style very quicklycaused countless netizens to watch the live broadcast room.
After all, they are all highly educated talents who bring the goods, and Dong Yuhui, the popular king, as a foil, the wholeThe atmosphere in the live broadcast room is also very good;
If you don't believe it, you can also feel it, every time you bring goods, Dong Yuhui will use itExtremely high cultural literacy to introduce products
I have to say that he is worthy of being a highly educated person who brings goods, and every time Dong Yuhui brings goods, he can use beautiful language, culture and art to extend;
In fact, many netizens just have the attitude of watching and playing, but Dong Yuhui can every timeLet everyone be "immersive",Netizens also unconsciously stretched out their little hands to place orders
The "teacher" who can learn knowledge and has humor and humility talks eloquently, so the "Oriental Selection" live broadcast room is also smoothout of the circle and quite popular!
It's just over a year, the live broadcast room of "Oriental Selection" has soared to more than 30 million fans;
And Dong Yuhui has also become a leader and a top name among many anchors, because as long as he appears, the number of people in the live broadcast room will definitely skyrocket
This is not Tao Zai casually praising Dong Yuhui, don't look at Dong Yuhui's appearance is not a handsome guy, but heCharisma is awesome;
Just Dong Yuhui's own social accountThe number of fans has reached more than 10 million, and the number of people is nearly half of the "Oriental Selection"!
You must know that Dong Yuhui was just a mediocre little anchor before, but he didn't expect that the number of fans was no less than those first-line stars.
So Dong Yuhui has a lot of trafficThe fan base is huge, and some "bad things" follow.
Since the "Oriental Selection" live broadcast room has become bigger, Dong Yuhui has also expanded the live broadcast territory with his colleagues in the company
They are no longer just sitting in the live broadcast room to bring goods, and evenIt has opened up new ways to cooperate with various cities to promote products.
Relying on this city promotion method, Dong Yuhui and his teammates have reached friendly cooperation with several cities.
Who knows that it will end in Dong Yuhui"Trip to Jilin".After the live broadcast, a small composition storm is also very powerful!
On December 10, the "Oriental Selection" ended with a "trip to Jilin", with sales of 2 in three days7.6 billion yuan, a record high.
But the friends of the "Oriental Selection" team didn't have time to celebrate, because of the promotional copywritingFans, Dong Yuhui and the team of the company's multi-party battle and tear X.
And the main purpose of the polemic is to beWho is the author of these copywriters of "Oriental Selection"?
You must know that a small preview before each time "Oriental Selection" brings goods**, there will be at the bottomAccompanied by a beautiful little essay.
And these small essays, Dong Yuhui said in an interview before that he didn't need time to meditate and think about them at allThe team teachers came up with their own ideas.
But on December 6th, "Oriental Selection" claimed under the propaganda ** that the production of small essays was made by the anchor in front of the cameraBehind it is the copywriter and other partners who collaborate to write,Only then did I have a special small essay. ”
also said that the anchor sometimes writes, such as Dong Yuhui writes about Inner Mongolia, and Dundun writes about Hebei, butThe anchor usually works too hard, and most of them are written by the copywriting team.
Then the "Oriental Selection" also said that the small composition of the live broadcast in Shanxi, which had a very good live broadcast effect at that time, was written by the copywriting team
This remark immediately aroused the dissatisfaction of Dong Yuhui's fans, and the fans directly replied, because of the live broadcast, even the bossYu Minhong said that Shanxi's small composition was written by Dong Yuhui;
Yu Minhong and the "Oriental Selection" copywriting are not in the right calibre, so who wrote the little essay?
This matter is also quite a big trouble, and the fans are even more crazy to ask for an explanation, and this side has begun to exert force again;
Seeing that his words had caused such a big controversy, he hurriedly said"I'm sorry for discrediting the boss, Mr. Yu is floating outside every day, and I really don't know the details of the businessHowever, when it comes to literary talent, Mr. Yu's literary style is indeed difficult to evaluate. ”
Don't look at the words like an apology, but the words can reveal that they are very dissatisfied with Dong Yuhui's fan accusations, and their words are also yin and yangThere is no positive explanation of who the essay came from
So a scolding battle between Dong Yuhui's fans and "Oriental Selection" and the staff started lively!
On December 11, a large number of fans wore the "Selection Group" light on their headspoured into the live broadcast room of "Oriental Selection" competitors such as Gaotu Jiapin,and shouted, "The wealth sent by Oriental Selection, you have to catch it".
The reason why Dong Yuhui's fans poured into the Gaotu live broadcast room was not that Dong Yuhui jumped to Gaotu, but that he was selecting "shouting" to the Eastthinks that Dongfang Selection stabbed Dong Yuhui in the back.
There is it on the day600,000 people poured into the live broadcast room of Gaotu JiapinThe day before, the number of people in the live broadcast room was only 270 thousand.
This incident also impacted the live broadcast performance of Dongfang Selection on the same day, and the number of people in the Dongfang Selection live broadcast room on that day was 8.18 million, compared with 12.1 million to 16.91 million in the previous three days.
The number of people in the live broadcast room has dropped significantly, even if it is the same day,"Oriental Selection" stock price**132％%；
Looking at it this way, Dong Yuhui's fans are really powerful, and their operations have affected their ** and consumption behavior of "Oriental Selection".
Oriental SelectionCEO Sun Dongxucouldn't sit still, he responded to the small composition incident in the live broadcast room;
He said that first of all, it is necessary to criticize the team, the work is emotional, and the communication style is inappropriateDong Yuhui's mood was affected, so he temporarily decided not to broadcast live on the 10th.
But when he said these words, Sun DongxuIt's a drop on the phone and a black face,The quality is also good, and the previous temperament of "Oriental Selection" is gone.
Seeing that this matter was so big, Dong Yuhui was silent at first, and then he had to be thereIn the early morning of the 13th, he sent a long article to explain;
He said that the "small composition" of Jilin fieldThe idea is different from the beginning of it, but the content is very good, so there is basically no changeDong Yuhui said that the copywriting he recorded would be taken seriously.
At the same time, Dong Yuhui also emphasized himselfAgainst the fan circle culture,also opposes stigmatizing anyone in the name of "Fan Circle", and hopes that fans will not be so radical.
Dong Yuhui is appeasing the fans here, but CEO Sun Dongxu's attitude has ushered in a new round of dissatisfaction among these fans, which is obviously an infighting in the "Oriental Selection"!
Now even the "Oriental Selection".The boss Yu Minhong had to come forwardHe said that there were loopholes in the company's management and had apologized to Yuhui;
He also implored everyone to follow their favorite anchors with rational remarks, which is the best way to love them.
Anyway, this incident has come to this pointWhether it is Dong Yuhui or the "Oriental Selection" team, there must be some pimples in their hearts.
Dong Yuhui has actually relied on his own strength over the yearsThe company has accumulated profits of more than 900 million, but his salary does not reach the corresponding levelHowever, Dong Yuhui kept saying at the time that the money was enough to spend.
Anyway, after Dong Yuhui exploded, it wasHe has made a great contribution to the "Oriental Selection" and has become the top anchor;
However, the more popular a person is, the easier it is to get involved in right and wrong, especially the current fan circle culture is quite terrible, which makes things bigger and bigger.
This matter does have an impact on Dong Yuhui, but this is the case in the network society, as for whether Dong Yuhui and "Dongfang Selection" will break up in the end, it depends on how the two sides solve it.