"Twinkle Star", a high-profile movie, attracted much attention because the pre-sale box office exceeded 200 million before its release. However, when it officially met the audience, it sparked waves of controversy. From being expected by the audience to be a continuation of the drama version, to being complained about as a bad movie, what has this movie experienced?
Let's just say that the marketing strategy of "Twinkle Twinkle Twinkle Star", with the charm of the two leading actors Zhang Jianing and Qu Chuxiao, as well as the popularity of the drama version of "Twinkle Twinkle Twinkle Star", the movie version has already earned enough eyeballs on social ** before it is released. Audiences' expectations for the movie version continue to rise, and many people think that this movie will be a perfect continuation of the drama version. However, when the movie was released, the audience realized that it was all a huge misdirection. 
The movie version has almost no connection to the drama version, except for the name and some basic settings, the storyline, character personalities, and even the cast are completely different. This disappointed many viewers who came to the original cast. The original high expectations instantly turned into deep disappointment, and the audience began to question the sincerity and professional ethics of the filmmaker.
Secondly, the plot of the movie has also been criticized. The setting that the male and female protagonists can't say their names has been questioned by many viewers. Why can't you just tell the other person their name?Obviously, there are many ways to solve the problem, but the screenwriter chose the way to make the audience anxious. This undoubtedly made the audience question the ability of the screenwriter. 
Moreover, the promotion of the film has also sparked controversy. In order to attract the audience, the film company opened a snow resort activity. However, the snowflakes on the scene almost buried the audience. The audience originally thought that they could immerse themselves in the romance of snow, but instead they became "snowmen". The ** scene is even more impressive: This is simply a ghost movie scene!The snow on the down jacket, the snowflakes on the drink, and the makeup on the face have all become the focus of the audience's complaints.
However, what is most unacceptable to the audience is the attitude of the filmmaker. In the face of the audience's doubts and criticisms, the filmmaker not only did not carry out effective public relations, but instead adopted a cold approach. This made the audience, who had originally had expectations for the movie, feel ignored and deceived. 
In this context, the word-of-mouth collapse of "Twinkle Twinkle Twinkle Star" seems to have become an inevitable result. From the high box office of pre-sales to the flood of negative reviews after its release, the experience of this film makes one wonder: why did a highly anticipated film suffer such a huge contrast?
The reasons for this are not complicated. First of all, the audience's love for the drama version and their expectations for the original cast are too high, which leads to a corresponding increase in expectations for the movie version. However, when they discover that there is a huge difference between the movie version and the drama version, disappointment and anger naturally arise. Secondly, there are also many problems with the plot and character settings of the movie. Although the setting of the unspeakable name between the hero and heroine has a certain sense of suspense and mystery, it lacks reasonable explanation and foreshadowing. This made the audience feel confused and dissatisfied during the viewing process. At the same time, there are also some logical loopholes and irrationalities in the plot, which make the audience question the ability of the screenwriter. In addition, there are some problems with the promotion of the film. Although the film company opened a snow resort to attract audiences, it did not take into account the safety and hygiene issues on site. The snowflakes almost buried the audience and made them "snowmen", which undoubtedly left a bad impression on the audience. In addition, the filmmaker did not take effective public relations measures in the face of doubts and criticism from the audience, which further exacerbated the trend of word-of-mouth collapse. 
However, the problems with Twinkle Twinkle Star are not the only ones. In today's increasingly competitive film market, many producers often resort to inappropriate means to market and promote their works in order to pursue box office and attention. Some filmmakers will even exaggerate and create false propaganda to attract the audience's attention. Such behavior will not only cause disappointment and anger among the audience, but also have a negative impact on the entire film industry. To sum up, from a hit to a controversy, the success of a movie does not depend only on the box office, but also on its quality and respect for the audience. Only works that are carefully produced and sincerely treated to the audience can be recognized and praised in the fierce market competition.
Although Twinkle Twinkle Twinkle Star achieved great success and attention before its release, due to its huge difference from the drama version, the unreasonable plot and the controversy of the promotional activities, it eventually led to a word-of-mouth collapse and the anger of the audience.
This also reminds producers to pay more attention to the quality of their works and the expectations of the audience, and not to ignore long-term reputation and credibility for the sake of short-term interests. It is hoped that in the future, the film industry will pay more attention to the quality of works and the feelings of the audience, so that more excellent works can be fully displayed and recognized.
Twinkle twinkle twinkle star