Master of Business Administration (MBA) from Lanzhou University
Distinguished lecturer of the Cadre Education and Training Center of South China University of Technology.
External tutor of the School of Entrepreneurship Education, South China University of Technology.
Tutor of Southern Entrepreneur Business School.
[Actual combat background].
He used to be the sales manager of Beijing Yanjing Automobile (BMW BMW China importer).
Former Marketing Director of Singapore Mincheng (Private)**.
He used to be the partner and deputy general manager of Guangdong Guoye Jiangyang *** (koyo Chinese mainland ** business).
Served as a marketing consultant for a number of companies.
[Strengths and Expertise].
20 years of sales and management experience. Starting as a sales representative, he has served as the director of operations and deputy general manager, and has held management positions in foreign companies such as Hong Kong and Taiwan, and has a deep foundation and rich practical experience.
He is good at summarizing experience in his work, relying on theory to explore and innovate, and belongs to theoretical research practitioners.
[Leading consulting projects].
1. The construction and optimization project of the marketing system of an automobile automatic transmission lubricant company in Guangzhou. Help the company to formulate marketing strategy and sales strategy, improve the sales management system, and conduct systematic training for the sales team. After more than half a year of efforts, the sales outlets cover most of the provinces in the country, and the sales volume has increased by 28%.
2. Performance appraisal and incentive policy project of the marketing team of an advertising company in Guangzhou. The advertising company is mainly engaged in advertising planning and new promotion business in the new retail industry, with rapid business development, and the original performance appraisal, salary system and incentive policy are not suitable for business development, which seriously affects the enthusiasm of the marketing team and the growth of new employees. After three months of hard work, the original system was overturned, the sales performance was significantly improved, and the team turnover rate decreased.
3. An investment consulting service sales model transformation project in Nanjing. The company provides investment advisory services to shareholders. Due to stricter national regulations and increasingly fierce competition, the original sales model has encountered challenges. Helped the company move from marketing a single product of investment advisory services to providing investor education, investment advisory services and overall solutions for software systems. The company's organizational structure and management system have been adjusted, and the marketing team has been systematically trained. The company's performance showed an upward trend.
【Teaching characteristics】
"Dual-teacher" trainer, engaged in corporate training, and is also a special lecturer for MBA and EDP in many universities. Use management consulting tools and methods to strengthen pre-class research and after-school tutoring;Student-centered, focusing on practice combined with theory, rich cases;Focus on interaction with students and emphasize student participation;Use a variety of teaching methods such as **, group discussions, and situational exercises.
【Main Course】
New Era, New Marketing" series of courses "The Way of Enterprise Marketing Innovation".
New Era, New Marketing" series of courses "Enterprise Marketing System Optimization and Innovation".
New Era, New Marketing" series of courses "Solution Selling Skills Improvement and Innovation".
New Era, New Marketing" series of courses "Consultative Sales Skills Improvement and Innovation".
Marketing Manager Management Ability Improvement and Innovation".
Marketing Risk Prevention and Control
Analysis of Marketing Practices and Development of Sales Strategies
Development and maintenance of key customers in the Internet era
[Enterprises served].
Beijing Yanjing (BMW) Automobile Guangzhou Company, Singapore Mincheng (Private)**Shanghai Xuyang Industrial Group***Japan KOYO Guangzhou Sales Company, Guangzhou Baiyunbao Technology***Yingfang (China)**Guangzhou Wanfu Biotechnology***Yicheng Education Technology***South China University of Technology MBA Center, South China University of Technology Advanced Training Center, Lanzhou University MBA Guangdong Teaching Center, Guangdong University of Technology Huali College, Guangzhou University Huasoft College, Ruici Physical Examination Institution, Guangdong Tyre Group, Guangdong Concierge Technology Group***Shanghai Unicorn International Logistics***Beijing Longchengwang Technology***Dongguan Dalun Paper***Boye Brand Organization, Dongguan Post, Dongguan Postal Savings Bank, Bening Pharmaceutical Group***Zhaoqing Keer Group***Jiangsu Changzhou Leimen Auto Maintenance***Zhanjiang Postal Savings Bank, Jiangmen Post, Aiji (China) Auto Parts*** EDP Center of Lingnan College of Sun Yat-sen University, Guangzhou Baiyun International Leather City, China Southern Airlines Business Travel Company, Nansha Talent Market, Nansha Huangge Government Affairs Service Center, Conghua Water Purification***Dongguan Haval Petroleum***Guangzhou Daoerfu Chemical***Guangzhou Chemical Group Shuangyi Latex Products***Yuedian Group Guiyang Branch, China Southern Power Grid Yingde Branch, China Southern Power Grid Lechang Branch, Guangzhou JFE Automobile Steel Plate***Guangzhou Fengche E-commerce***Guangzhou Green Thin Group, Zhuhai Guanyi Cultural Communication***Foshan Power Supply Bureau, Huiyuantong Group***Shaoguan Ruyuan Power Supply Bureau, Shenzhen Minghuang Lighting Project***Guangzhou Qiaoshouya*** Guangzhou and Bikuo musical instruments*** and so on.