In the last issue, it was said that Wuling has failed to do two joint ventures, and its models have not been iteratively updated for more than ten years, and the future is not optimisticIn this issue, we continue to share the story of Wuling, the national god car.
Third joint venture.
Continuing from the above, Wuling's third joint venture will be 759% of the shares were transferred to SAIC free of charge, and the SAIC-Wuling joint venture was established first, and then GM was recruited in the name of technology introduction, and SAIC, GM and Wuling held respectively. The 9% stake has become what everyone sees now as SAIC-GM-Wuling. Aren't smart fans confused when they see this?This Wuling wants GM's capital and automotive technology, GM wants Wuling's sales channels and the domestic automobile market, and also wants to build Wuling into a production base that radiates the entire AsiaI haven't figured it out yet.
But after consulting the relevant information of other local car companies, I was a little relieved, and this kind of thing is not uncommon in the local area. For example, in 1994, the entire equity of Liuzhou Special Automobile Factory was exchanged for FAW to produce special commercial vehicles in LiuzhouIn 1997, 75% of the equity of Liuzhou Automobile Plant was exchanged for Dongfeng's truck and passenger car production baseIn 2008, the entire equity of Liuzhou Automobile Restructuring Plant was exchanged for the production base of China National Heavy Duty Truck in Liuzhou. In exchange for local employment and silver, it can only be said that "there is no loss".
The book returns to the legend of Wuling, after the establishment of a joint venture, SAIC and GM are not a "good guy", to around 2007, GM lost only the best under the financial crisis, and Wuling is one of the many brands under GM, one of the few brands that can give GM blood transfusion to make money during the financial crisis. But the better Wuling's sales, the more greedy GM looks, GM thinks: If Wuling that 15It would be nice to have 9% of the shares as well. In order to get the equity, GM grasped the weakness of Wuling's lack of a good engine, and while showing off its own engine technology in its hands, it hooked up with Wuling to "change or not?".To change or not to change?”。Wuling doesn't want to change, but the superiors can't bear it, once the equity is sold, the local will be exchanged for an advanced automobile industry cluster, GDP can run again. SAIC's attitude is "sacrificing Taoist friends and not harming the poor", and it doesn't care about Wuling's life or death at all, and only tells GM: "After the successful acquisition of Wuling, SAIC-GM's 50:50 share ratio will change, and GM must transfer 1% of the equity to ensure its control over the joint venture." ”
Wuling didn't do it when he heard it, and said in his heart: Big brother is heart-to-heart with you, you play with big brother, right?The three parties quarreled for more than a year, and in November 2016, the three parties finally reached an agreement, SAIC 50The 1% stake remained unchanged, GM's acquisition of a 10% stake in Wuling became 44%, and Wuling only retained 59% equity, but fortunately, the Wuling brand is preserved, and there is the story of Wuling authorizing Wuling to use the Wuling brand mentioned earlier. Moreover, GM also has to transfer the technology platforms of Chevrolet Lechi and Buick Kaiyue to the joint venture, and at the same time, the joint venture company has to invest 8 billion yuan in Liuzhou to build a production base for the Baojun brand, which can be regarded as a thigh for the local automobile industry. It is worth mentioning that just 7 months before the equity change, the Baojun automobile brand was established, although it is nominally SAIC-GM-Wuling's own passenger car brand, but it is actually the product of a three-way game. So now it seems that the models of Wuling and Baojun always overlap to a high degree, and the reason is here.
But in any case, although it seems to have been calculated by General Motors, Wuling has also survived with General Motors' technology, and no one has suffered in comparison. And with the two thighs of SAIC and GM, Wuling quickly recovered its vitality, and it can even be said that it is more energetic like eating rocket feed.
The god car is emerging. 
The joint venture problem of Wuling car companies that has been talked about for so long has been solved, so what about the follow-up of this Wuling car?Don't worry, here it is. In 2002, Wuling's generation of Shenshen car Wuling Light was listed, tracing back to this model is LZW6320 improved, and later there was a facelift called Century Dragon, many post-80s should be no stranger to this car. The prototype of the LZW6320 is *** minilab from Mitsubishi, and after the establishment of the joint venture, the composition of Wuling Light is complicated, Wuling's brand, SAIC-GM's technology, and GM's engine stitching is strange. However, Wuling knew the needs of the people, so Wuling brought in experts from General Motors to improve the problems fed back by the market after the model was launched, and widened the prototype by 14 centimeters before it was introduced to the market. It is said that there was a sentence in the sales rhetoric for Chang'an Star at that time, "Pull an extra case of beer than you", which is simple, crude, direct and effective, which is worth learning Xi.
In 2003, the sales of Wuling Light began to gradually increase, and in 2006, Wuling produced and sold 460,000 vehicles, directly killing Chang'an, the overlord of the mini car market at that time, and once again ranked among the best. In 2009, just in time for the first time the car went to the countryside, Wuling became the domestic annual production and sales of more than one million models, of which more than 9 percent is the contribution of Wuling Light, and a series of labels such as waterproof and leakage repair cars have also begun to appear. Even the famous cover of Forbes magazine in May 2010 was the Wuling Light, along with two sentences: "The most important car on the planet, can China's Wuling Light save General Motors?".”
After the joint venture, Wuling's first god car was finally on the market, and from the perspective of market sales, it was very in line with the car requirements of the people at that time, but from the beginning of the listing to the present, the old god car has gradually moved towards the end of the product life, and most of the first generation models have entered the scrapping link.