On January 9, China Construction Technology held the 2024 marketing work conference in Beijing to comprehensively summarize the marketing work in 2023, plan and deploy key tasks in 2024, study and judge the market situation, and study and implement relevant work measures. Sun Shidong, Secretary of the Party Committee and Chairman of the Company, attended the meeting and delivered a speech, Zhang Zhonghua, Deputy Secretary of the Party Committee and General Manager, made work arrangements, Deputy General Manager An Dingjun presided over the meeting, and Deputy General Manager Zhai Pengyu attended the meeting.
The meeting emphasized that it is necessary to unify thinking, build consensus, plan the layout in advance, find out the right work ideas, and fully implement the goals and tasks. It is necessary to do a solid job in regional management, carry out the three key actions of "regional management, scientific and technological innovation, and quality and efficiency", and continue to promote the deep cultivation of cities. It is necessary to do a solid job in product marketing, focus on the "three major projects", intelligent construction, and green construction, strengthen product thinking, establish the concept of "R&D generation, application generation, and reserve generation", adhere to full marketing, and tell a good story of science and technology in combination with their own product advantages. It is necessary to solidly promote high-quality marketing, improve the quality and efficiency of marketing through system coordination, large project undertaking, and front-end control, face difficulties, win breakthroughs, enhance concentration and confidence, and contribute more to the company's differentiated and high-quality development.
The meeting put forward specific requirements for marketing work in 2024. It is necessary to closely follow the national strategy and make efforts to deepen the cityIt is necessary to fully launch the three-year action of customer promotion;It is necessary to make efforts to tackle tough projects and do a good job in marketing planning;It is necessary to focus on product thinking and do a good job in the research and development and promotion of new productsIt is necessary to strengthen regional and professional coordination, linkage up and down the system, carry out differentiated marketing according to local conditions, anchor goals, and strive to achieve a "good start".
At the meeting, Zhang Zhonghua issued a letter of marketing responsibility to his subordinate units. The Marketing Department (Overseas Department) reported the completion of marketing indicators in 2023 and the assessment indicators in 2024. The company's science and technology department, East China company, North China company, and western company made experience exchanges, and the main persons in charge of each unit made a statement on marketing work.
The main person in charge of the company's planning department (innovation department), human resources department (organization department), science and technology department, investment department, marketing department (overseas department), and research institute;The main persons in charge of each subordinate unit and the relevant persons in charge of marketing, investment and design systems attended the meeting at the main venue and the first branch venue respectively. (China Construction Technology).