Although we are a little aesthetically tired of the "Double 11 Double 12", which has been held for 15 years, it is in the limelight abroad.
For example, in the Middle East and North Africa region, more and more consumers are taking a keen interest in Singles' Day. According to the statistics of 2022, 70% of Saudi and UAE consumers said that they would buy products specifically for themselves during the "Double 11" period, and in this year's Double 11, with a series of dimensionality reduction blows such as full discounts on major platforms, brand vouchers, limited-time discounts and high cashback, consumer enthusiasm has been successfully ignited again, and the traffic of the four major categories of electronics, fashion, life and FMCG has soared, which is also confirmed by the export data of this year's Double 11 cycle.
According to statistics, from October 31 to November 1, Xiamen's total exports exceeded 2720,000 votes and an amount of more than 100 million yuan, an increase of % year-on-year;From 20:00 on October 31 to November 8, Guangzhou Customs has supervised a total of 2677 cross-border e-commerce retail import and export lists30,000 votes, a year-on-year increase of 531%。
However, it is worth noting that the enthusiasm of consumers has made some sellers overwhelmed. Many sellers originally formulated a stocking plan for Double 11 and Black Friday, but they were "slapped in the face" as soon as the big promotion started: the inventory of the entire Double 11 cycle and even Black Friday was snatched up in advance, and a large number of sellers pulled inventory overnight in order to cope with the wave of orders. Therefore, for the upcoming new ** node "Double 12", sellers should be more fully prepared. In addition, in addition to preparing more sufficient goods, it is also necessary to ensure the delivery timeliness of "Double 12". Because if the delivery time is too long, it will not only affect the cross-border online shopping experience of consumers, but also indirectly trigger a chain reaction such as an increase in the return rate, a decrease in the repurchase rate, and a damage to the brand image.
Therefore, if cross-border sellers in the Middle East want to seize the valuable opportunities brought by "Double 12", the timeliness problem must be solved. In this regard, AJEX has been deeply involved in the Middle East for many years, and the local express network can provide delivery services nearby, and the delivery team is composed of local personnel, which can also be delivered on Fridays and nights, fully ensuring timeliness and helping sellers deliver goods to consumers on time and safely, and AJEX will also flexibly arrange transportation channels according to the type of goods and the seller's timeliness requirements, so as to make the service more cost-effective while ensuring the timeliness of express delivery, so that sellers can increase revenue and increase profits in "Double 12"!