"Door-to-door cooking, 68 yuan for 4 dishes, 88 yuan for 6 dishes, and 108 ......yuan for 8 dishesYou can buy groceries for free, including cleaning the kitchen stove, and the dishwashing fee is not included. ”
Nowadays, "home cooking" is very popular among young people, is "home cooking" really as good as advertised?What do chefs who choose "home cooking" need to pay attention to?The reporter of "China Consumer Daily" conducted an investigation and interview in Nanning City, Guangxi Zhuang Autonomous Region.
"Door-to-door cooking" is becoming a hot search word in the service industry.
Xiao Meng, a full-time "door-to-door cook" for more than half a year, said: "Nowadays, many people are looking for chefs to cook at home, and at present, on average, there can be an order every day, and some customers will also ask about the ** of 'monthly subscription'".
Xiao Meng, a full-time substitute chef, is purchasing ingredients according to the needs of customers. Photo by Gu Yanwei.
In the past, substitute chefs mainly served gatherings, family banquets and other occasions that required a large table of dishes, but now more and more young people also have the requirements of substitute chefs on a daily basis. Xiao Meng told reporters that chefs can customize dishes according to consumers' tastes and preferences, and can replace takeaway food, prefabricated dishes, etc., and the high cost performance of "door-to-door cooking" takes into account the two life needs of young people "don't want to cook" and "eat well", so the market is gradually rising.
Yao Qing, a native of Northeast China who works in Guangxi, told reporters: "I am usually busy with work and rarely cook. I didn't know what to eat when I opened the takeaway software every day, so I invited a substitute chef to come to the door and only made two dishes, one meat and one vegetarian. For Yao Qing, the monthly chef fee of more than 1,000 yuan is no different from the cost of ordering takeout, but he can eat healthier.
In the investigation, the reporter found that there are not a few advertisements on social platforms such as "door-to-door cooking", "door-to-door frying" and "door-to-door cooking". These advertisements claim to offer "home cooking" services for different cuisines, depending on individual tastes. According to the consumption level and the number of dishes in various places, the charging standard of "substitute chef" ranges from 68 yuan to several hundred yuan, and if you need to buy vegetables and wash dishes, you will be charged separately.
The substitute chef needs to be "licensed" to work.
Mini Programs attract more young people.
A number of Nanning "door-to-door chefs" told reporters that at present, the development of "door-to-door cooking" services is booming, and some chefs have partnered to set up professional companies for "door-to-door cooking", and even some housekeeping companies that provide nannies and household cleaning will also "door-to-door cooking" and open up new business areas again.
As a new service format, the popularity of door-to-door chefs is rising, and how to ensure the quality of service is also a problem that needs to be improved and solved urgently.
Lao Wei, who has been engaged in "door-to-door cooking" in Nanning for nearly two years, registered a company in March this year and professionally carried out the "substitute kitchen" business through a team, with professional chefs and cooking enthusiasts among the team members. With the increasing number of substitute chef service teams, Lao Wei admitted that the current training management of personnel and food safety issues have also become the focus and difficulty of his work.
Lao Wei said that he has always asked members to abide by professional ethics and maintain a reasonable distance from customers
First of all, I will require all team members to have a health certificate before they can workSecondly, when I come to the door, I will also ask the team members to wear masks, shoe covers, aprons and other supplies to ensure safety and hygiene in the process of cooking. ”
Xiao Meng said that due to the increase in the number of part-time workers and business volume of the team, in order to ensure that the service level of each member can meet the standard, Xiao Meng began to research and make a small program for customers to book substitute kitchen services.
Customers who want to book a home kitchen service can place an order through the mini program, where they can choose the dishes they want, or they can choose the chef, etc. Xiao Meng said that most of the customers who place orders are young people, and if the booking process can be simplified, the home chef may be able to attract more young customers.
Standardized development of the industry.
Institutional safeguards are needed.
However, as a new service format, the consumption scenario of "door-to-door" service is often in the home with high privacy, which also means that consumers may be involved in many security issues such as food safety, privacy and personal safety while enjoying the convenience brought by door-to-door service.
Dr. Lin Yexin, a culinary teacher and associate professor of Nanning Vocational and Technical College, told reporters that door-to-door cooking has gradually become popular in China as early as 5 years ago, and has developed rapidly in recent years.
At present, the biggest problem in the industry is that home cooking is still an emerging industry, and the qualifications of related companies are uneven, and some chefs are part-time, which will affect the quality of dishes and customer experience. ”
Lin Yexin pointed out that the chef's cooking level, hygiene awareness, whether it violates customer privacy, steals property, and whether the use of kitchen equipment causes fire or damage, etc., need to be clearly divided into responsibilities. If there is no institutional guarantee, it will lead to hidden disputes.
Wang Chuanghua, a lawyer from the lawyer group of the Guangxi Zhuang Autonomous Region Consumer Rights Protection Commission, said: "When consumers choose the 'door-to-door cooking' service, if they appoint a chef to visit the home through a third-party company or platform, it is a legal relationship of consumer service, and a labor legal relationship is formed between the company and the chef." If the consumer directly approaches the chef himself, then a labor relationship is formed between the two, and the consumer is responsible for the personal safety of the chef. "To promote the benign development of the substitute kitchen industry, it is not only necessary to formulate clear and operable industry standards for the service standards and food safety of the "substitute chef", but also to strengthen the supervision of relevant functional departments, promote the standardization of services, and smooth the channels for rights protection, and effectively safeguard the legitimate rights and interests of consumers.
Tang Chuyao, secretary-general of the Guangxi Consumer Rights Protection Commission, said that due to the fact that most of the transactions are private, the professional skills and service level of some substitute chefs have not yet been included in the effective supervision scope of the regulatory authorities, and most of the part-time substitute chefs in the market are unlicensed and unlicensed. In addition, there is a lack of uniform standards for the level of substitute chefs and after-sales service. There are even some people who come to engage in other illegal activities in the name of "substitute cooks", which also brings hidden dangers to the personal safety and property safety of consumers. It is recommended that consumers choose the door-to-door cooking service of formal institutions, and pay attention to check the business license, employee health certificate, catering service license and other relevant documents.
*: China Consumer Daily.