The campaign will run until the end of December. Photo courtesy of the interviewee.
With the advent of winter, as the temperature drops, the demand for hot pot, hot drinks and other catering products heats up, and the consumption of heating equipment and warm clothing has also increased significantly, bringing winter consumption.
The reporter learned from Jingdong that in order to help Chongqing's warm winter consumption, Jingdong Daojia Hourly Business joined hands with Chongqing's local well-known brands and offline merchants to launch an exclusive activity of "Good Things in Chongqing", bringing "hot pot ingredients as low as 1 cent" and "explosive products with an average price of 9".9 yuan" and "5% off brand goods" and other discounts, through the instant consumption mode of "online ordering, store delivery, and delivery of goods within hours", bring consumers a more "fast, good and saving" shopping experience.
This activity will last until the end of December, during which consumers located in Chongqing click on the "Hour Reach" channel on the homepage of Jingdong APP, search for "Bashi Winter" to enter the event venue, a variety of popular products can be easily ordered, and delivered to consumers within 1 hour by Dada Express Delivery Rider, so that consumers can stay at home and spend the winter with Bashi.
In addition to commodity discounts, JD Hourda also cooperates with supermarkets such as Chongbai New Century, Yonghui, Wal-Mart, and China Resources Vanguard to increase prices, with New Century and Yonghui "99 minus 10", and some supermarket stores "109 minus 15" to help consumers stay warm in winter. Chongqing's well-known local brands such as Tianyou, Free Point, Leng Suanling, Cherish, Good Family, and Rainbow also bring joint benefits of "full 49 minus 10", "full 99 minus 20" and "full 199 minus 30", and every weekend there are "full 59 minus 15" and "full 109 minus 30" benefits, which can be used superimposed with merchant coupons, and the discounts are more real, so that consumers can save again and again.
Not only online, but also offline to create a warmer atmosphere in winter. Yonghui Supermarket and Chongbai New Century will launch live broadcasts in stores on December 15th and 16th respectively, and Internet celebrities will lead the "cloud shopping store" to immerse themselves in the experience of eating hot pot while shopping, and the exclusive discount of "99 minus 50" can be enjoyed during the live broadcast period.
The relevant person in charge of Jingdong Daojia Chongqing region said that by releasing more preferential concessions to benefit consumers, it can not only drive the enthusiasm of warm winter consumption, meet the immediate consumption needs of citizens at home in winter, but also promote the growth of cooperative stores and help the real economy. Through the advantages of the instant retail model, it deeply connects offline high-quality physical stores and online users, provides a more convenient instant retail shopping experience based on LBS positioning, creates an online and offline integrated version of the convenient life circle for consumers, and fuels the fireworks in the mountain city in winter.