There is a special role in the new power car brand, which is DENZA Auto, a joint venture between BYD and Mercedes-Benz.
Whether it is "Wei Xiaoli" or Leap or Hezhong, or even Deep Blue, Aion and Zeekr, these brands are all independent brands, and only DENZA is a joint venture brand with the halo of a German car brandSo this brand is in the spotlight, so let's take a look at the sales data of DENZA Auto in November.
Its brand sales were 11,843 units, and it currently ranks 10th in the November sales ranking list of new power brands.
The brand's sales pillar is the D9 MPV, and the sales support for this car is the plug-in hybrid of the DM-i series, which has a fairly low proportion of the all-electric versionThis shows that the car is oriented towards a more traditional user group, but this is not the focus of the topic, the focus is that the DENZA D9 DM-i is facing the pressure brought by its own brand.
Competitor 1: Dreamer.
VOYAH is a high-end new energy vehicle brand owned by Dongfeng, and one of the brands is an MPV called the Dreamer, which is almost 54 meters, close to the standard of large cars, more than the Denza D9;And the VOYAH Dreamer is equipped with four-wheel drive as standard, with 5The high performance of breaking 100 in 9 seconds, the parameters of the front and rear motors are 150kw 160kw, and the power is relatively balanced.
The rear motor of the Denza D9 four-wheel drive version is only 45kW of low standard, and the front motor is 170kW, which is relatively large, and the acceleration of 100 kilometers is only 79 seconds;The all-electric range of the D9 all-wheel drive version is only 145 km (WLTC mode), while the VOYAH Dreamer has an all-electric range of 184 km in the same mode.
Therefore, the guide price of the plug-in extended range version is. The 990,000 VOYAH Dreamer is objectively higher than the guide price. 580,000 4WD Denza D9 DM-i;And the price of the DENZA D9 DM-i front-wheel drive version is also required. 580,000 yuan, the low-profile version of the WLTC working condition pure electric mileage is only 43 kilometers, the medium version does not have this data, and the high-configuration version is 155 kilometers, which shows that it is still a domestic car of its own brand more cost-effective.
Competitor 2: Alpine.
The Alpine DHT MPV from the Great Wall Wei brand also has a good price-performance ratio, and the guide price of its standard shaft version is. 580,000 yuan, 40 for the extended shaft version580,000 yuan;The standard shaft version is slightly shorter than the DENZA D9 DM-i, and the long shaft version is more than 5At 4 meters, it is slightly larger than the VOYAH Dreamer.
The car is also standard four-wheel drive, standard axle version 5It can break 100 in 7 seconds, and has an all-electric range of 140 kilometers in the WLTC mode, which is obviously an advantage compared with the DENZA D9 DM-i front-wheel drive version.
Therefore, the sales of both VOYAH Automobile and Great Wall New Energy are growing, and the growth trend is also gratifyingBYD is an example, relying on product strength to create the hot-selling plug-in hybrid Qinhan series, so VOYAH and WEY can also beat BYD's joint venture brands.
The sales volume of DENZA Auto in November was 11,843 units, and what are the Denza D9 N7 N8 each?
Let's look at the exact data:
D9, 10,446 units.
N7,1033 units.
n8,364 units.
This is the reason why the Denza D9 is the pillar of the brand's sales, because the N7 N8 is already an unpopular car in terms of sales.
The recent discount margin of DENZA N7 is relatively large, and the price of the C-end has been reduced shortly after its listing, with a maximum range of 20,000 yuanHowever, the most exaggerated is the internal ** price of its employees, which sinks to the range of 25-290,000 yuan, but its guide price is 3018-37.980,000 yuan. A car that was launched in July began to drop in price at the beginning of October, and then there were employees**, and the feelings of the first owners are curious.
In fact, the price reduction of Denza N7 is not surprising, as a cross-border electric intelligent SUV, its car machine chip standard has not yet reached the standard of 8155 or the same level of cars, and this chip has been used in some domestic cars with less than 150,000;The standard of its assisted driving system chip is not high, the focus is that there is no lidar, but the highest 3 lidars are used in domestic cars of the same price and type. And the car is not equipped with the recent hot 800V silicon carbide high-voltage charging technology, using the technology of charging at the same time with two charging guns, but the peak power of the two charging guns charging together does not reach the standard of one charging gun of 800V high-voltage charging technology, and even less than half of the highest standard!The highest standard is 230kW, and the highest standard for 800V high-voltage charging technology has now exceeded 500kW.
Therefore, the product power of the Denza N7 seems to be average, and it is not surprising that the price has been reduced, but after the price reduction of this car, the BYD brand Song L and Hiace 07 EV, which have lower standards but similar design style and size, are more pressured.
The Denza N8 is a plug-in hybrid sedan with the same drive system as the BYD Tang DM-P, both of which are three-engine four-wheel drive hybrid vehiclesThere are also a lot of similarities in the body design, so it is difficult for this car to become a bestseller under the premise of ** higher. The point is that the Tang DM-P has also been reduced in price, and its **four-wheel drive version** has been reduced to 2698-30.980,000 yuan, and at the same time, the terminal has a discount of 10,000 yuan;The price of the Denza N8 is 3198-32.670,000 yuan, so it is difficult for this car to catch fire.
This is the case with the current Denza car, Denza D9, as the first plug-in hybrid MPV, has become a hit by the first-mover advantage, and whether it will be overtaken by its own brand in the future still needs to be paid attention to, as for the N7 N8, there may be no suspense.
Editor: Tianhe Auto-Automotive Science Island, released by Tianhe MCN, welcome to retweet and comment.
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