The scenery of the northern country, thousands of miles of ice, thousands of miles of snow drifting.
Recently, heavy snow has covered Beijing in silver. The Lenovo Building logo is no exception, and it is tightly covered by heavy snow.
Unexpectedly, some good deeds wrote "huawei" on the snow that buried the Lenovo logo.
huawei？Huawei!
It's nothing, and it's even fun. With a flick, the true face of the snow will be revealed.
However, the incident blew up on Lenovo's internal forums. A "senior manager" was indignant about this: please actively report this employee who graffiti the company's logo into a competing product, and we will punish him severely!
The post also highlights that brand image and logo are important intangible assets of a company, and a company logo is not just a simple pattern, it represents the company's values, culture, and consumer trust.
It's a bit too high-profile, isn't it.
This is just writing on the snow, just for fun, not deliberately holding a spray gun to damage the Lenovo logo.
Besides, you've said that the logo is an intangible asset, and you still have to be so obsessed with this tangible stone?
It is reported that the so-called "senior manager" is not actually a job rank, but just a title on the forum. According to the nickname "Lenovo Forum" and the Red V certification, the person behind it should be the administrator of the forum.
Although it is a personal behavior, it is likely to be due to the culture of association.
Under the snow, in fact, it is mainly the slogan of "Lenovo solution service, accompanying every step of intelligent service". If you really want to cherish intangible assets, you should do a good job in service, so that Lenovo's logo is as important as Mount Tai in the hearts of every user.
However, Lenovo's official response to this matter is still good and worthy of praise.
The long-awaited heavy snowfall, the staff made a joke, and had fun, in fact, the "graffiti" was just a packaging box, and it turned out to be this after opening.
At the same time, a product director of Lenovo also further explained the matter:
A trivial matter, Lenovo is on the hot search again, and Huawei also gets more**, which can be described as a win-win situation.